Mansionz recognised as ‘The Greatest Retailers of the World’ at global awards

An international accolade recognising excellence in retail and consumer experience.

April , 2026: Mansionz by Living Liquidz has been awarded the title of “The Greatest Retailers of the World” at the Icons of Drinks 2026, held under the globally renowned World Whisky Awards. Known for its pathbreaking concept as an experiential retail destination, Mansionz reimagines how consumers discover and engage with alco-bev.

Designed as more than just a store, it is an immersive, design-led space featuring curated selections, guided tastings, and storytelling-driven displays. This global recognition firmly places the homegrown brand on the international map, celebrating its role in transforming India’s liquor retail landscape into a premium, experience-led category that rivals the very best globally.

About the awards

The World Whisky Awards are widely regarded as one of the most respected accolades in the global beverage industry, recognising excellence across retail, innovation, marketing, and brand-building. This win acknowledges Mansionz as a category-defining concept, one that goes beyond traditional retail to create a destination where discovery and experience converge.

Experiential retail approach

Mansionz focuses on consumer engagement through interactive formats, including a “Try Before You Buy” approach and sommelier-assisted guidance that helps customers understand flavour profiles, origins, and pairings.

Technology and innovation

The offering includes a pre-order selection that expands access beyond in-store inventory, along with a “Know Your Wines” app that helps users understand preferences, varietals, and suitable pairings, making navigation easier for first-time buyers.

Product offering

The offering is elevated further through exclusive preview ranges of rare and hard-to-find alcohol, giving consumers access to limited-edition and globally sought-after labels that are otherwise difficult to procure. These elements collectively position Mansionz a notch above conventional retail, creating a space where luxury, knowledge, and accessibility come together seamlessly.

Founder’s statement

“This recognition goes beyond Living Liquidz; it reflects the larger evolution of India’s alco-bev industry on the global stage. With Mansionz, we aimed to create a space where consumers don’t just shop, but truly experience and discover. This honour is a powerful validation of that vision and of India’s growing presence in the global drinks ecosystem,” said Mokksh Sani, Founder of Living Liquidz and Co- Founder of Cartel Bros.

Indri becomes first Indian whisky to win global whisky design award for its Diwali edition

An India-inspired design rooted in heritage and storytelling gains global recognition on the world stage.

April 2026:Indri Single Malt Indian Whisky has secured a historic win for design and storytelling. The Indri Diwali Collector’s Edition 2025 has been honoured with “Best Special Edition Design” in the World’s Best Design Category at the globally renowned World Whiskies Awards 2026, becoming the 1st Indian brand ever to claim this title.

A design rooted in Indian whisky heritage

At the heart of this global recognition lies a design philosophy that is deeply and unapologetically Indian. Conceived by designer Krsnaa Mehta, Founder, India Circus, the Diwali Collector’s Edition 2025 stands as a compelling tribute to the country’s rich heritage.

Inspiration and visual narrative

Drawing inspiration from the lush gardens of India’s royal era; where majestic elephants wander and birds glide freely; the design beautifully captures a sense of serenity, grandeur and timeless elegance. These tranquil gardens, paired with magnificent arches that echo architectural finesse, create a rich visual canvas that elevates the expression into a true collector’s piece.

Craftsmanship and detailing

The packaging is intricately layered with traditional motifs, ornate patterns and symbolic elements, each detail thoughtfully curated. From regal animal forms that embody strength and spirit to intricate embellishments reminiscent of ancient craftsmanship, every element tells a story; one that reflects India’s artistic legacy while underscoring Indri’s commitment to excellence. The result is a design that evokes pride, nostalgia and a deep sense of cultural belonging.

Designer’s perspective

“I truly enjoyed crafting this packaging, it was a beautifully immersive process. The walking royal elephants and the royal courtyard bring in the Indianness I set out to capture, adding a sense of heritage and quiet grandeur to the design. I am utterly delighted to see it receive the recognition it so richly deserves.” said designer Krsnaa Mehta, Founder, India Circus.

Storytelling through design

The design is not just visual; it is immersive storytelling. It captures the essence of India during Diwali: vibrant, expressive, celebratory and deeply rooted in tradition. The use of rich, evocative hues, heritage-inspired textures and narrative-led artwork transforms each bottle into a collectible piece of art; one that resonates far beyond the whisky itself.

Building a design legacy

Over the years, Indri Diwali Collector’s Editions have carved a unique space in the industry; becoming one of the most anticipated Indian single malts to launch every festive season. Each edition brings with it a fresh design language, a new story and a renewed celebration of India. The 2025 edition elevates this legacy even further, setting a new global benchmark for design excellence.

Standing out on a global platform

What makes this win even more significant is the global stage it was achieved on. Competing against leading international whisky brands, Indri’s India-inspired design stood out; proving that authentic cultural storytelling, when executed with vision and finesse, has universal appeal.

Brand perspective

Commenting on the achievement, Shalini Sharma, Head of Marketing, Piccadily Agro Industries Limited said: “With every Diwali edition, we set out to create something that celebrates India in its truest form. The 2025 design is a tribute to our heritage; our art, our symbols, our stories. To see it being recognised as the best in the world is incredibly special. It reinforces that Indian design, rooted in culture yet expressed with modernity, can stand tall on any global platform.”

Dewar's Scotch Whisky conferred with two awards at the International Whisky Competition 2020

Dewar's Scotch Whisky has announced that it has conferred with ‘Whisky of the Year’ award for its Double-Double 32-year-old blended Scotch at the prestigious International Whisky Competition 2020.

In addition, Dewar's Master Blender Stephanie MacLeod received the ‘Master Blender of the Year’ title for a second year running, after she made history in 2019 as the first woman to win the award. #doubleisbetter

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Online auction of record-breaking whisky collection hit by cyber-attack

A record-breaking online auction of rare whiskies has been postponed indefinitely after being targeted in a cyber-attack.

The sale of Richard Gooding’s “The Perfect Collection” was marketed as “the largest and most unprecedented private whisky collection ever to be offered for public sale”.

The first phase of the auction, consisting of more than 1,900 bottles, fetched more than £3.2m earlier this year.

The second phase of the auction, made up of 1,958 lots, went up on the Whisky Auctioneer website on 10 April.

One of the world’s most sought-after whiskies, the Macallan 1926 Fine and Rare 60 Year Old, was expected to fetch more than £1m at the auction.

“The website is currently offline whilst we continue to actively investigate this. The auction of The Perfect Collection: Part Two has been postponed indefinitely with further updates on this and future auctions to follow.”

During the first phase of the sale, Whisky Auctioneer became the first site to sell a million-dollar bottle, with several other lots achieving world record hammer prices.