Marriott International teams up with Kareena Kapoor Khan for their “TOH, AAJ JAANA KAHAN HAI?” campaign
/July, 2025 | Mumbai: Marriott International announces the launch of its pioneering food and beverage campaign “TOH, AAJ JAANA KAHAN HAI?”, a first-of-its-kind, tech-integrated dining experience campaign in South Asia. Anchored by iconic Bollywood star, Kareena Kapoor Khan, this campaign promises to redefine how diners discover and engage with culinary experiences across Marriott’s hotels in the region.
At the intersection of technology, storytelling, and hospitality, the campaign's whimsical, Bebo-themed brand films position Marriott’s diverse restaurants and lounges across India as more than just diners—they become stages for memorable, immersive experiences. Running from July to September 2025, the campaign aims to enhance guest engagement and establish Marriott hotels as must-visit culinary destinations for both loyal patrons and new audiences.
At the heart of the campaign is a video series featuring Kareena Kapoor Khan, who brings her timeless charisma and influence to spotlight the depth and diversity of Marriott’s dining portfolio—from elegant brunches to specialty cuisine-led evenings. The campaign taps into the one question on everyone’s mind as they plan a meal out: “TOH, AAJ JAANA KAHAN HAI?” Whether it's brunch with friends, a date night, or a spontaneous celebration, the answer lies within the Marriott experience.
Kareena Kapoor Khan, commented, “Some of my favourite memories have been created around a table—whether it’s Sunday brunch with family or a spontaneous dinner with friends. Marriott’s campaign is an invitation for everyone to make space for those moments again. And with so many incredible options across a city near you, the only question is: Toh, aaj jaana kahan hai?”
This strategic move further positions Marriott as a leader in the F&B space, focusing on enhanced automation, data-driven personalization, and content-led storytelling to elevate guest engagement and capture a wider audience of experience-driven diners.