CYK Hospitalities Unveils Cha & Co., A Matcha Forward Café inspired by Japanese Culture

Gurugram, April, 2026-:CYK Hospitalities, a leading Indian F&B consultancy, has unveiled its latest project, Cha & Co., a matcha-forward café inspired by Japanese culture, located at Ireo Grand View High Street in Sector 58, Gurugram. The launch reflects the company’s continued focus on innovation within the café segment.

Cha & Co. has been conceptualized to introduce a matcha-centric experience in a market largely dominated by coffee-led formats. By placing matcha at the core of both its offerings and its narrative, the café delivers a culturally rooted experience with a strong emphasis on ingredient quality and authenticity.

Founded by Ayushi Sharma and Amogh Sharma, the concept is driven by a vision to bring a high-quality, authentic ceremonial matcha experience to India. The founders have prioritized consistency across sourcing, preparation, and presentation, drawing inspiration from Japanese traditions.

Ayushi Sharma shared that the idea for Cha & Co. emerged from a personal search for authentic matcha experiences in India, which were limited. She explained that the café aims to bring the craft, quality, and ritual of matcha into everyday life. Amogh Sharma added that the brand is committed to sourcing matcha from some of the oldest farms in Uji, Japan, ensuring uncompromising quality in every cup served.

CYK Hospitalities partnered closely with the founders throughout the project, offering end-to-end services including concept development, menu planning, hiring, staff training, food trials, standard operating procedures, and overall design direction. The menu has been curated to blend a contemporary café format with Japanese and pan-Asian influences, creating a cohesive and immersive dining experience.

Pulkit Arora, Director and Culinary Expert at CYK Hospitalities, noted that the objective was to build a concept with a distinctive identity where the product, space, and overall experience align seamlessly. He emphasized that the menu and beverage program were developed as a unified narrative rather than as separate components.

Simranjeet Singh, Director at CYK Hospitalities, highlighted the importance of identifying a clear gap in the market for such a concept. By positioning authentic matcha at the center of both its beverage and food offerings, Cha & Co. establishes a strong and differentiated presence within the café landscape.

The launch of Cha & Co. further strengthens CYK Hospitalities’ portfolio, showcasing its expertise in creating innovative and culturally inspired dining concepts.