Mumbai’s Frozen Fun Debuts Its Signature Gelato Experience at R City Mall

Frozen Fun has further strengthened its presence in Mumbai with the launch of its newest outlet at R City Mall. Located within one of the city’s most prominent retail destinations, the new store introduces the brand’s premium, experience-driven dessert concept to the eastern suburbs.

R City Mall was identified as a strategic location owing to its consistent footfall and diverse consumer base comprising families, young professionals, and Gen Z shoppers who demonstrate a strong affinity for elevated dining experiences. With this expansion, Frozen Fun reinforces its positioning as a premium dessert destination rather than a conventional ice cream offering within a mall environment.

The Ghatkopar outlet presents the brand’s full portfolio of artisanal gelato, alongside a comprehensive range of sundaes, shakes, frappes, signature gelato burgers, affogato, hot chocolate, and both iced and hot beverages including coffees and teas. The emphasis at this location is on dessert-led, shareable formats that align with contemporary consumption trends and experiential dining preferences.

In the coming weeks, the outlet will introduce a chocolate tap feature designed to pour warm liquid chocolate over gelato and desserts, further enhancing the sensory and experiential appeal of the store.

Spanning approximately 700 sq. ft., the outlet accommodates 15–20 seated guests, with additional standing space to efficiently manage walk-in mall traffic. The spatial design has been planned to ensure a balance between comfort and operational flow.

To commemorate the launch, the brand has implemented an in-store Spin the Wheel activation. Guests who share a story tagging @Frozenfungelato are eligible to participate once per visit, with rewards including complimentary toppings, a mini scoop, or exclusive discounts. This initiative aims to foster community engagement while enhancing the overall in-store experience.

With its debut at R City Mall, Frozen Fun continues its measured expansion across Mumbai, underscoring its commitment to quality craftsmanship, innovation, and experience-led dessert retail.

Celebrate Holi the Creamiest Way with Frozen Fun’s Shrikhand Special Gelato

As the colours of Holi begin to fill the air this March, Frozen Fun is adding a delicious new shade to the celebrations. Introducing Shrikhand, a festive, limited-edition gelato that doubles up as the brand’s Holi Special and March Flavour of the Month. 

Available across all Frozen Fun stores starting 26th February, this special flavour brings together nostalgia, tradition, and indulgence in every scoop. 

Inspired by the tangy richness of classic Indian shrikhand, this silky gelato reimagines the beloved festive dessert with a contemporary twist. Crafted to mirror the smooth, creamy texture of Greek yoghurt and infused with the signature sweet-tangy notes that make shrikhand a household favourite, the gelato is finished with a generous topping of nuts for added crunch and indulgence. Familiar yet refreshing, comforting yet celebratory, the Shrikhand gelato captures the spirit of Holi in a way that feels both rooted and modern. 

Perfect for post-celebration indulgence, festive gifting, or simply treating yourself to a seasonal classic in a new avatar, this limited-edition flavour promises to be a crowd favourite through the month of March. 

Availability: 26th February to 31st March, 2026.. 

Where: All Frozen Fun stores 

This Holi, celebrate with a scoop that tastes like tradition, only cooler.