Mumbai’s Frozen Fun Debuts Its Signature Gelato Experience at R City Mall

Frozen Fun has further strengthened its presence in Mumbai with the launch of its newest outlet at R City Mall. Located within one of the city’s most prominent retail destinations, the new store introduces the brand’s premium, experience-driven dessert concept to the eastern suburbs.

R City Mall was identified as a strategic location owing to its consistent footfall and diverse consumer base comprising families, young professionals, and Gen Z shoppers who demonstrate a strong affinity for elevated dining experiences. With this expansion, Frozen Fun reinforces its positioning as a premium dessert destination rather than a conventional ice cream offering within a mall environment.

The Ghatkopar outlet presents the brand’s full portfolio of artisanal gelato, alongside a comprehensive range of sundaes, shakes, frappes, signature gelato burgers, affogato, hot chocolate, and both iced and hot beverages including coffees and teas. The emphasis at this location is on dessert-led, shareable formats that align with contemporary consumption trends and experiential dining preferences.

In the coming weeks, the outlet will introduce a chocolate tap feature designed to pour warm liquid chocolate over gelato and desserts, further enhancing the sensory and experiential appeal of the store.

Spanning approximately 700 sq. ft., the outlet accommodates 15–20 seated guests, with additional standing space to efficiently manage walk-in mall traffic. The spatial design has been planned to ensure a balance between comfort and operational flow.

To commemorate the launch, the brand has implemented an in-store Spin the Wheel activation. Guests who share a story tagging @Frozenfungelato are eligible to participate once per visit, with rewards including complimentary toppings, a mini scoop, or exclusive discounts. This initiative aims to foster community engagement while enhancing the overall in-store experience.

With its debut at R City Mall, Frozen Fun continues its measured expansion across Mumbai, underscoring its commitment to quality craftsmanship, innovation, and experience-led dessert retail.