An Afternoon of Stories at LOYA, Taj West End, Bengaluru

Bengaluru, March 2026: LOYA, Taj West End, Bengaluru, marked World Storytelling Day with an intimate, thoughtfully curated gathering that gently brought people together through their shared love for stories and the moments that shape them.

The afternoon was envisioned as a thoughtful exchange on storytelling as a means of preserving meaning, capturing the beauty, emotion, and quiet depth of everyday experiences, much like the food around which we come together to connect and celebrate.

Joining the conversation were writer and journalist Ruth D’Souza Prabhu, wine expert and writer Ruma Singh, hospitality connoisseur Aslam Gafoor, and sensory artist Indu Antony, celebrated for chronicling the evocative scents of Karnataka.

As the dialogue deepened, it became clear that while their mediums differed, storytelling remained the thread that connected them all. Rooted in Indian heritage and culture, food emerged as a powerful, unifying metaphor, one that brings together diverse memories, voices, and viewpoints, echoing the spirit that LOYA seeks to celebrate and share.

The menu featured a thoughtful selection of dishes that have a long history and a strong story to tell such as, Dal ki Chaat, Dahi Kraal alongside Gola Paratha, Tudkiya Bhaat, Kala Moti Gucchi Pulao, to name some of the dishes served on the occasion.

Amidst the serene setting of Taj West End, Bengaluru, the afternoon unfolded with quiet elegance, as stories emerged organically through meaningful conversation and thoughtfully curated cuisine. Through experiences such as these, LOYA continues to carve a unique space where food, culture, and storytelling come together in a way that resonates far beyond the dining table.

About LOYA, Taj West End, Bengaluru

IHCL operates LOYA as its flagship North Indian concept, celebrating the rich culinary heritage of Northern India. The restaurant revives time-honoured recipes, slow-cooking techniques, and heirloom ingredients, delivering flavours that are authentic, nuanced, and deeply memorable. With a seating capacity of 117, LOYA at Taj West End, Bengaluru, offers a refined dining experience where every element, from the thoughtfully designed interiors to the curated music, enhances the journey through

India’s gastronomic traditions. Here, tradition meets modern sophistication, creating a space where guests savour not just a meal, but an immersive story of culture, craftsmanship, and care.

The Passport Hotel opens in Assagaon, Goa

The Passport Hotel in Assagaon, Goa, is making waves as India’s first "cocktail-forward" traveler’s hotel. Positioned as a hub for digital nomads, creative professionals, and luxury seekers, it blends the charm of a boutique stay with high-end mixology and a focus on privacy.

Concept: The Cocktail-Forward Stay

Unlike traditional hotels where the bar is an afterthought, The Passport Hotel integrates mixology into the entire guest experience.

• The Welcome: Guests are often greeted with a cocktail at check-in rather than a standard juice.

• Mini Bar (The Lobby Lounge): The lobby functions as a social cocktail bar featuring smooth jazz, snacks, and a space designed for strangers to become travel buddies.

• Layover (Rooftop Venue): A premier rooftop restaurant and bar paired with an infinity pool. It overlooks the lush Assagaon hills and offers "cinematic sunsets" and elevated global comfort cuisine.

Strategic Location: Assagaon

Assagaon is known as Goa’s "Land of Flowers" and has become the state’s trendy, artsy inland hub.

• The Vibe: It offers a quieter, more sophisticated alternative to the bustling beach strips of Vagator and Baga, while remaining only about 2.4 km to 2.8 km away from Vagator Beach.

• Accessibility: It is well-positioned for those looking to explore North Goa's famous restaurants (like Gunpowder or Bawri) while maintaining a "home base" feel.

Accommodations & Design

The hotel features 27 rooms designed for both short escapes and long-term stays.

• Work-Friendly: Recognizing the "workation" trend, rooms include high-speed WiFi (50+ Mbps) and dedicated work corners.

• Luxury Touches: Options include Junior Suites with Jacuzzis, private balconies, and premium bedding.

• Atmosphere: The design leans into "boutique charm" with an emphasis on privacy—a feature that has reportedly made it a favorite for celebrities seeking a low-profile stay.

Key Amenities & Experiences

FeatureDetailsPoolsRooftop infinity pool with a view of the hills.DiningLayover (Rooftop) and Mini Bar (Lobby).WellnessMorning yoga sessions and curated culture walks.Connectivity High-speed WiFi throughout, tailored for remote workers.EventsJazz nights and private rooftop events.

Summary of Development

The Passport Hotel represents a shift in Goa's hospitality landscape—moving away from massive resorts toward specialized, niche boutique properties that cater to specific lifestyles (like the cocktail enthusiast or the digital nomad). It positions itself not just as a place to sleep, but as a "passport" to a slower, more curated Goan experience.

Rethink Rajasthan: This Summer, It’s Not Jaipur - It’s Jaisalmer

For decades, Rajasthan’s travel narrative has centred around Jaipur and Udaipur - palaces, lakes and well-trodden itineraries. But this summer, the spotlight shifts westward, to a city that feels more immersive, more elemental, and quietly more compelling: Jaisalmer.
Set deep within the Thar Desert, Jaisalmer offers a version of Rajasthan that is less curated and more experiential. Its golden sandstone architecture doesn’t just define the skyline—it reflects the desert itself, changing colour with the light through the day. At its heart, the Jaisalmer Fort rises as a living citadel, where homes, temples, and markets continue to exist within its ancient walls.

Beyond the city, the experience transforms. The desert becomes the destination—rolling dunes, vast skies, and a pace that naturally slows. Early mornings begin with stillness and soft light, while evenings unfold with cultural performances, local cuisine, and stargazing that feels far removed from urban life.

Framing this shift in perspective is Jaisalmer Marriott Resort & Spa, offering a contemporary gateway into the region. Designed to mirror the tones and textures of the city, the resort blends seamlessly into its surroundings while providing the comfort and scale of a modern luxury retreat. Spacious rooms and suites open out to views of the fort or the desert horizon, ensuring the destination remains ever-present. Experiences extend beyond the property—from curated visits to the Sand Dunes to evenings that bring together regional flavours and storytelling—allowing guests to engage with Jaisalmer in a more considered, immersive way.

What sets Jaisalmer apart, especially in the summer months, is its ability to feel expansive rather than overwhelming. With fewer crowds and a landscape that invites slower travel, it offers a more intimate way to experience Rajasthan—one that goes beyond landmarks and into atmosphere.

This season, Rajasthan isn’t about revisiting the familiar. It’s about rediscovering it - through Jaisalmer.

Housekeepers Synergy – 4.0 Concludes Successfully in Bengaluru, Showcasing Innovation and Sustainable Practices in Housekeeping

In Focus - “Sustainable Laundry Solutions for the Future of Housekeeping,” 

Bengaluru, March 2026: Housekeepers Synergy – 4.0, organized by PRISTAL in  collaboration with the Professional Housekeepers Association (PHA) Karnataka  Chapter, was successfully hosted on March 21, 2026, at Hotel Country Inn & Suites  by Radisson, Bengaluru. The event brought together leading hospitality  professionals for an engaging and insightful exchange of ideas, innovation, and best  practices in the housekeeping domain. 

The program commenced with participant registration, followed by welcome  remarks and an invocation, setting a positive and purposeful tone for the day. The  ceremonial lamp lighting marked the formal inauguration and was graced by Ms.  Kadambari Sabharwal Talwar, General Manager – Courtyard by Marriott Bengaluru  Hebbal; Ms. Jayashree Nagaraj, Founder & Chairperson – PHA; Ms. Babita Butola,  Vice President – Operations, PHA Karnataka Chapter; Mr. Alvin Kwah; and Mr.  Naveen Midha, Co-founder – PRISTAL. 

Ms. Smitha Mohan, Vice President – Learning & Development, PHA Karnataka  Chapter, delivered the welcome address, followed by a PHA corporate presentation  by Ms. Babita Butola. During her address, she also extended an invitation to the  upcoming 8th National Housekeepers Convention and 11th PHA Anniversary,  scheduled to be held on May 30, 2026, at EROS Hotel, New Delhi. 

The Chief Guest, Ms. Kadambari Sabharwal Talwar, shared valuable perspectives  and inspired the audience with her leadership insights, emphasizing the importance  of innovation and continuous learning in the evolving hospitality landscape.

A key highlight of the event was the panel discussion on “Sustainable Laundry  Solutions for the Future of Housekeeping,” expertly moderated by the Chief Guest.  The distinguished panel featured Mr. Srinivas Rao, Founder & CEO – Klen  Laundryworks; Ms. Lakshmi Kondaswamy, Head of Housekeeping & Treasurer – PHA  Karnataka Chapter; Mr. Naveen Midha, Co-Founder – Business Strategy & Market  Execution, Pristal India Pvt Ltd; Mr. Yeow Min Kwah, Co-Founder – Product,  Innovation & Sustainability, Pristal India Pvt Ltd; and Mr. Karthick Arumugam,  Executive Housekeeper – The Oterra Bengaluru. The discussion focused on  sustainable practices, resource efficiency, and the role of innovation in transforming  laundry operations for the future. 

The discussion emphasized sustainable practices, resource efficiency, and  innovation in laundry operations. Ms. Jayashree Nagaraj, Founder President and  Chairperson, emphasized the critical importance of adopting structured linen  management practices within the housekeeping domain. She highlighted the need  for maintaining accurate linen inventories, conducting thorough pre-procurement  testing, and actively involving laundry service partners in purchase decisions to  ensure enhanced quality, operational efficiency, and long-term sustainability. She  further advocated for the development and adoption of high-quality,  environmentally friendly products tailored to the Indian market.  

Stressing the importance of rigorous testing, research on environmental impact,  quality assurance, user training, and periodic audits, her recommendations were  well received by Mr. Naveen Midha, Co-Founder of Pristal Group, who  acknowledged and appreciated the practical and forward-thinking approach. 

Bharat Pristal India Pvt Ltd showcased its range of advanced laundry products  during the event, providing participants with an opportunity to interact, explore,  and gain deeper insights into innovative solutions tailored for modern  housekeeping requirements. 

Adding an engaging element to the program, an interactive quiz was conducted,  with three winners being felicitated. This was followed by a grand felicitation  ceremony honoring the panelists, general managers, PRISTAL members, executive  committee members, media representatives, and Karnataka Chapter board  members for their valuable contributions to the industry.

A special recognition was awarded to Mr. Dhirain, Secretary – PHA YUVA Board  Karnataka and a student of the Army Institute of Hotel Management, for his  dedication, positive attitude, and active involvement in the event. He was felicitated  by Ms. Jayashree Nagaraj, Founder President & Chairperson, in the presence of Ms.  Sandhya, Chief Mentor – PHA YUVA India & Communication Lead – PHA India; Ms.  Smitha Mohan, VP – L&D, Karnataka; and the Karnataka team. 

The event brought together approximately 56 industry experts from housekeeping  and allied hospitality sectors, including healthcare and aviation, fostering an  engaging and insightful exchange of ideas, innovations, and best practices. 

Housekeepers Synergy – 4.0 stood as a celebration of insights, innovation, and  inspiration—anchored by a powerful thought: “Success does not have a finishing  line.” 

About PHA 

The Professional Housekeepers Association (PHA) is a national professional body  dedicated to advancing housekeeping standards across the hospitality and allied  sectors. Through conventions, workshops, training, and industry partnerships, PHA  fosters knowledge sharing, operational excellence, and professional development  within the housekeeping community.  

The Professional Housekeepers Association (PHA) was registered through the  efforts of a group of like-minded, enthusiastic professional housekeepers in  Bangalore on 16th February 2015 and launched on 21st May 2015. The founding  members and the Executive Committee bring along with them vast professional  experience from their area of expertise. The life members are seasoned  professionals who contribute immensely for collaborative development of the  fraternity. 

Bangalore Gets Its Most Spectacular Rooftop Yet: Novakan Opens Above Vittal Mallya Road

Bangalore, India – March 2026: The view alone would make it one of the city’s most coveted addresses. But Novakan, the newly opened rooftop lounge perched atop Table Space Terrace (CCD Square) on Vittal Mallya Road, is designed to be far more than a vantage point.

Overlooking the vast green canopy of Cubbon Park with the Bangalore skyline unfolding beyond, Novakan arrives as one of the city’s most anticipated hospitality openings of the year—a destination where world-class mixology, globally influenced music programming, and refined culinary craft converge above one of Bangalore’s most iconic neighbourhoods.

The name Novakan, translating to “New Star”, signals exactly what the space intends to be: a new beacon in the city’s nightlife and dining landscape.

A Rooftop That Transforms With the Day

From sunlit brunches to coveted sunset hours and late-night gatherings, Novakan evolves across the day. As golden light spills across the terrace and the skyline shifts into evening glow, the rooftop becomes a vibrant social playground—where the energy of the city meets the ease of a holiday evening.

The result is an experience that feels less like an urban venue and more like stepping into the first evening of a long-awaited escape.

One of Bangalore’s Rarest Views

Set atop Table Space Terrace at CCD Square, moments from UB City, Novakan commands a view few spaces in central Bangalore can claim.

• Daytime: Sunlight filters across Cubbon Park’s uninterrupted green expanse.

• Sunset: The sky becomes the evening’s centrepiece.

• Night: The skyline glows as the terrace settles into its rhythm.

At Novakan, the view is not merely a backdrop—it is the centre of the experience.

A Landmark Collaboration

Novakan is born from a collaboration between Table Space, India’s leading enterprise managed office brand, and VRO Hospitality, one of the country’s most influential hospitality groups known for shaping dynamic dining and nightlife experiences.

“Table Space has always been a pioneer—we’ve taken the same intent we brought to building world-class offices and extended it into how the city gathers and connects. Every element designed with purpose, every decision made to the highest standard—because Bangalore deserves a rooftop with genuine global credentials, rooted in one of its most iconic neighbourhoods.”
— Karan Chopra, Chairman and Co-CEO, Table Space

“We’ve always believed hospitality is about creating moments people remember. With Novakan, the setting already gives you the magic, our job was simply to build an experience worthy of that view.”
— Dawn Thomas, Co-Founder, VRO Hospitality

A Bar Program With Global Pedigree

The bar at Novakan is led by Matteo Cadeddu, an internationally recognised mixologist whose work has been featured in a bar ranked among Asia’s 50 Best Bars 2025.

Known as a pioneering voice in the Liquid Surreality movement, Matteo’s approach pushes cocktail craft beyond flavour into immersive sensory experiences—where perception, texture, and storytelling shape every drink.

At Novakan, the bar is not simply where drinks are served. It is a centre of performance and craft.

New Layover Filter, Travel Guidance and T20 Highlights New Layover Filter Helps Travellers Navigate Middle East Disruptions

As the conflict in the Middle East continues to cause widespread airspace closures across the region, flights transiting through key hubs including Dubai, Doha, and Abu Dhabi, have faced significant disruptions, including cancellations, delays, and rerouting. With a large volume of international travel passing through these transit points, many travellers from India have been directly impacted. 

In response, Skyscanner has introduced a Layover filter, designed to give travellers greater control over their connection preferences when searching for flights. Available on both desktop and mobile web, this allows users to exclude specific connecting airports from search results, adjust preferred layover durations, and identify alternative routing options away from disrupted hubs. 

Alongside, Skyscanner has published an India-specific guide, including up-to-date flight schedules from Emirates, Etihad, and Qatar Airways on routes to and from major Indian cities, live arrivals and departures boards for ten Indian airports, and step-by-step advice on refunds and rebooking if flights are cancelled. It also covers travel insurance considerations, provides live flight status tools for major Middle East airports, and links directly to the Ministry of External Affairs for official government travel advisories. 

Skyscanner’s Nationwide OOH Campaign Brought the T20 World Cup Action Beyond the Stadium 

The ICC Men's T20 World Cup ended on a historic high for India, with the team defending its title under captain Suryakumar ‘SKY’ Yadav and lifting the trophy for the third time. To bring the excitement beyond stadiums, Skyscanner launched a nationwide out-of-home campaign that turned stadium precincts, airports, and commuter corridors into extensions of the live cricket experience. Rooted in SKY's audacious, explosive style, the creative idea playfully imagined his boundary-hitting shots escaping the stadium and "breaking" real billboards across Mumbai, Delhi, and Ahmedabad, while hundreds of digital screens at Delhi Airport, Mumbai Metro, and other transit hubs kept commuters connected with live scores, fixture countdowns, and points tables in real time. 

Skyscanner’s ‘Mere Paas Ek Banda Hain’ Campaign Shows You Don’t Need a “Guy” for the Best Deals 

Skyscanner’s latest Mere Paas Ek Banda Hain (I Know A Guy) ad campaign, starring Suryakumar Yadav, tapped into a familiar phrase, where everyone claims to know someone who can secure the best deal. The campaign features a film that plays out as a chain of increasingly confident “mere paas ek banda hain” moments, each person passing their buck to their “guy”, until SKY steps in to break the cycle. The message was simple: you don’t need personal connections when Skyscanner compares prices and puts options in one place.   

Island Wellness Redefined at Four Seasons Resorts Maldives

There are few places in the world where wellness feels as natural as it does in the Maldives. At the two island retreats Four Seasons Resort Maldives at Landaa Giraavaru and Four Seasons Resort Maldives at Kuda Huraa wellbeing is not just a spa treatment you book for an afternoon. It is woven into the rhythm of island life. Imagine waking up to endless turquoise waters, soft ocean breezes and the quiet stillness that only a remote island can offer. Days begin slowly here. Perhaps with sunrise yoga by the water, a swim in the lagoon, or simply a moment of pause before breakfast. The surroundings themselves encourage you to slow down, something many of us rarely do in our everyday lives.

AyurMa, Four Seasons Resort Maldives at Landaa Giraavaru

At Landaa Giraavaru, wellness takes on a deeply immersive form through AyurMa, a pioneering centre for holistic healing rooted in the ancient science of Ayurveda. Here, the focus is not just relaxation, but restoration. The programmes combine traditional Ayurvedic therapies, yoga, meditation and modern wellness practices to create experiences tailored to each guest.

Treatments are thoughtfully curated after consultations with Ayurvedic doctors who assess your lifestyle and wellbeing goals. Guests may find themselves experiencing therapies such as Abhyanga massages, Panchakarma-inspired rituals or guided meditation sessions designed to bring balance to the body and mind. The setting only enhances the experience treatment rooms suspended over water, gentle waves in the background, and the feeling that time has slowed down.

Beyond the treatment rooms, Landaa Giraavaru encourages guests to reconnect with nature. Activities such as aerial yoga, sound healing and beach meditation allow visitors to explore different pathways to mindfulness. It is the kind of place where wellness becomes less about a schedule and more about discovering what truly helps you feel balanced.

Urja Naturopathy, Four Seasons Resort Maldives at Kuda Huraa

A short speedboat ride away, a different but equally restorative philosophy unfolds at Urja Naturopathy (The Island Spa). The focus here is on natural healing through the principles of Naturopathy which is working with the body rather than against it. It offers personalised programmes that blend therapeutic treatments, nutrition, yoga and lifestyle guidance. Hydrotherapy sessions, detoxifying body treatments and guided wellness consultations are designed to support the body’s natural healing processes. For many guests, it becomes an opportunity not just to unwind, but to reset habits and gain insights that extend well beyond the holiday.

Summit Hotels & Resorts Signs Two New Boutique Properties in Siliguri and Darjeeling Hills

Siliguri, March 2026: Homegrown hospitality chain, Summit Hotels & Resorts has announced the signing of two new boutique properties in North Bengal, further strengthening its presence across the Darjeeling and Siliguri region, one of the fastest growing tourism corridors in Eastern India. The hospitality group has signed Summit Gulma River Resort in Siliguri and Summit Falling Water near Darjeeling, both 30-room boutique properties positioned around nature-led experiences and intimate hospitality formats. The Siliguri property is expected to open on 15 August, while the Darjeeling project is scheduled to open in early January 2027.

Located in the Gulma area of Siliguri, overlooking the scenic Gulma Tea Estate and a flowing river, Summit Gulma River Resort is being developed as a boutique hospitality address combining leisure stays with event-led demand. The 30-room hotel will feature a mix of standard and studio-style rooms with kitchenettes suited for extended stays. The property will also include an in-house restaurant, bar, spa, gym and a banquet hall with capacity for approximately 150 guests, positioning it as a venue for boutique weddings, celebrations and corporate gatherings in the tea garden belt of Siliguri.

The second property, Summit Falling Water, will be located at Rangbull, around 3 kilometres before Darjeeling town, along the main highway connecting the hill station. Designed as an off-beat destination stay, the hotel draws architectural inspiration from the iconic Fallingwater residence designed by Frank Lloyd Wright, integrating the structure with the natural landscape. Built over a natural water stream that flows through the property, the hotel will offer 30 rooms with private balconies overlooking the stream and surrounding hills. The Darjeeling Himalayan Railway (Toy Train) track passes directly in front of the property, allowing guests views of the heritage train from the hotel.

"North Bengal continues to be one of the most compelling tourism regions in Eastern India, with demand driven by leisure travellers, weddings and the growing popularity of experiential hill destinations. With Summit Gulma River Resort in Siliguri and Summit Falling Water near Darjeeling, we are focusing on boutique properties that are deeply connected to their surroundings. Whether it is tea garden landscapes in the plains or a stream flowing through a hill property with views of the toy train, our aim is to create stays where the destination itself becomes the central experience for travellers," Sumit Mitruka, Founder of Summit Hotels & Resorts commented. 

The property will also feature a restaurant, coffee shop, spa overlooking the stream, gym, and large parking facilities. Seasonal snowfall in the area during winter months is expected to further enhance the destination appeal. With these additions, Summit Hotels & Resorts continues to deepen its footprint in the Eastern Himalayan region, focusing on smaller boutique formats that integrate local landscape, accessibility and experiential stays rather than large-scale resort developments.

Journal Bombay Serves Up Classic Tiramisu This World Tiramisu Day

Tucked away in the heart of Santacruz, Journal Bombay invites dessert enthusiasts to indulge in a classic with a thoughtful twist this World Tiramisu Day. Known for creating experiences that encourage guests to pause, savor, and connect, Journal’s take on the beloved Italian dessert is made with savoiardi biscuits, rich mascarpone cheese, coffee, and a dusting of cocoa powder, offering the perfect balance of flavor, texture, and nostalgia.

“Food is best enjoyed in moments of calm, and desserts like tiramisu are a celebration of that pause. World Tiramisu Day felt like a natural moment to share our love for this classic with our community,” says Ateet Singh, Founder of Journal.

More than just a café, Journal Bombay has become a creative hub where patrons come together over thoughtfully curated food, artisanal beverages, and community-led experiences. From vinyl-themed brunches to interactive workshops, the space reflects Journal’s philosophy of slowing down, creating together, and cherishing the little moments.

This World Tiramisu Day, guests can enjoy Journal’s signature dessert in-house alongside the café’s artisanal coffee and beverage program or take it home to celebrate the day in their own space.

Details: 

Where : 396/3, Ground Floor, Parvati Building, N Ave Rd, Santacruz, Mumbai, Vithaldas Nagar, W, Mumbai, Maharashtra 400054

Contact : 090046 99654

Instagram : https://www.instagram.com/journal.bombay?igsh=MWhmbWpmczk3NTdxcQ== 

The Fern Hotels & Resorts Announces Signing of The Fern Residency Pushkar, Series by Marriott

Mumbai, March, 2026: The Fern Hotels & Resorts, India’s leading environmentally sensitive hotel chain, is pleased to announce the signing of The Fern Residency Pushkar, Series by Marriott, located in Pushkar, Rajasthan. This strategic addition further strengthens the group’s growing presence in the state. Including this, there are now 18 properties, operational and opening shortly, in Rajasthan.

Sharing thoughts on the signing, Mr. Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, said, “Pushkar is a culturally rich destination known for its spiritual significance and vibrant tourism landscape. With the city attracting both spiritual and leisure travellers throughout the year, we believe this collaboration will bring a high-quality stay option that blends comfort, modern amenities and warm hospitality. We are confident that The Fern Residency Pushkar, Series by Marriott will become a preferred destination for travellers and social gatherings in the region.”

The upcoming hotel will feature 100 well-designed rooms and suites, offering a refined stay experience for both business and leisure travellers. Guests will be able to enjoy diverse culinary offerings at the all-day dining restaurant, along with a specialty restaurant, both designed to provide thoughtfully curated dining experiences.

The hotel will also offer well-appointed event facilities, including conference rooms and banquet halls, making it an ideal venue for corporate events, meetings and social celebrations.

Strategically located in Pushkar, the hotel is tentatively scheduled to open in the first half of 2028, further strengthening The Fern Hotels & Resort’s expanding footprint in India.

Ramee Group of Hotels strengthens North India presence with Signing of new property in Mohali

The project aligns with the group’s focus on boutique hospitality in high-potential urban markets

National, March 2026 – Ramee Group of Hotels, a globally recognized hospitality brand known for its vibrant lifestyle experiences and guest-centric service, has announced the signing of new hotel with Pure Hotels Pvt Ltd in Mohali, marking strategic expansion of the brand’s footprint in North India following the introduction of its boutique concept in Amritsar. The upcoming boutique property reinforces the group’s focus on strengthening its presence across emerging destinations in the country. 

The new property aligns with Ramee Group’s strategy of developing distinctive hospitality offerings in densely populated urban centres with strong demand from leisure and business travellers. 

Speaking on the new signing, Saurabh Gahoi, Senior Vice President – India, Ramee Group of Hotels, said, "North India continues to be an important market for our growth strategy, and Mohali’s rapidly evolving business and lifestyle landscape makes it an ideal location for our boutique hospitality concept. Through this property, we aim to offer a well-balanced hospitality experience that combines comfortable stays, engaging dining spaces, and versatile venues for celebrations and events."

Jaspal Singh, Director, Pure Hotels Pvt Ltd, said, “We are delighted to partner with Ramee Group of Hotels, one of the most respected hospitality brands in the lifestyle hospitality space. This collaboration marks an exciting step for us as we work together to bring quality hospitality experiences to emerging markets like Mohali. With a strong vision for growth, we aim to expand our portfolio and develop around 10 hotels over the next 24 months, strengthening our presence across high-potential destinations.”

The Hotel will feature well-appointed guest rooms that combine comfort, functionality, and contemporary design. The property will also offer multiple food and beverage experiences with global and contemporary flavours, along with elegant banquet and event spaces for weddings, corporate conferences, and social gatherings, supported by curated menus, dedicated event planning, and modern leisure facilities to enhance the overall guest experience.

Mohali, part of the rapidly developing Tricity region of Mohali–Chandigarh–Panchkula, has witnessed significant infrastructure development and increasing business activity in recent years. The city has become an important hub for corporate travel, sporting events, weddings, and lifestyle experiences. With its proximity to the international airport, IT parks, and educational institutions, Mohali attracts a diverse mix of business and leisure travellers, making it a strong growth destination for hospitality players.

2026 stands as a defining year in Ramee Group of Hotels' growth trajectory—accelerating strategic footprint across India's most dynamic markets and unveiling varied signature hospitality experiences to set new industry benchmarks.

Blondie by Bastian Is Now Delivering on Swiggy and Zomato

Bandra’s beloved café Blondie by Bastian is now just a few taps away. Known for its design-forward space, cult-favourite desserts, and signature beverages, Blondie is officially available on Swiggy and Zomato, bringing its much-loved café experience straight to homes across the neighbourhood.

Since opening its doors, Blondie has become a go-to spot for everything from leisurely brunches and coffee catch-ups to dessert cravings that turn into full-blown indulgent afternoons. With its delivery launch, the café now extends that experience beyond its vibrant Bandra space, making it easier than ever to enjoy Blondie’s favourites wherever you are.

Guests can now order the café’s signature desserts, beverages, and comfort plates from the comfort of their homes, whether it’s a mid-week sweet craving, a cozy night in, or a thoughtful treat sent to a friend.

“Blondie was always designed to be part of people’s daily rituals. Delivery allows us to extend that experience beyond the café - whether it’s someone starting their morning with a matcha at home or sending a Blondie order to a friend,” says Natasha Hemani, Brand Director at Blondie.

With this step, Blondie continues to evolve as more than just a café destination, becoming part of the everyday moments that make the city’s food culture so vibrant.

Now available on Swiggy and Zomato, Blondie invites guests to enjoy its signature flavours whenever the craving strikes.

India's Halwai Legacy Meets Modern Craft as Amara Makes Its Debut

Amara launches with a flagship store and 10 satellite stores in Bengaluru, bringing together generational artisans and elevated regional flavours in one menu for the first time

Bengaluru, March 2026 - Amara is officially open, introducing Bengaluru to a new kind of dessert experience, one that bridges India's rich regional heritage with contemporary craft. The brand launches with its flagship store in Indiranagar, along with 10 satellite stores across Bengaluru. It marks the arrival of India’s first premium, frozen dessert brand built around collaboration with generational halwais. At Amara, dessert recipes passed down over decades are given a thoughtful makeover using new-age formats, delivering flavour profiles that feel elevated and new, while remaining deeply nostalgic.

For decades, India’s most iconic cold desserts have remained regional treasures, tied to specific cities and seasons, carried forward through memory rather than accessibility. Meetha paan belonged to Banaras. Gudbud was a Udupi speciality. Chikki was synonymous with Lonavala. Meanwhile, the premium dessert market has largely been shaped by Western formats or mass-produced sweets that lack cultural depth and emotional connection.

Amara exists to address this gap. The brand brings together cold desserts from across India, working directly with traditional halwais whose families have preserved these recipes for generations. Everything at Amara is made with 100% real milk and natural ingredients, with zero preservatives, following time-honoured techniques that have stood the test of time.

“We realised there was a clear gap in the premium dessert space,” says Edwin Daniel, Co-founder of Amara, “India has extraordinary regional dessert traditions, but they were either hyper-local or not presented in a contemporary format. We wanted to bring these flavours together on one platform - not as fusion, but as respectful reinterpretations that make them accessible year-round, without losing their authenticity.”

Amara's debut collection reads like a map of India's sweetest memories. From the North comes the Meetha Paan Sundae - a post-meal dessert that captures the taste of paan in a modern format. From the South comes Gadibadi, a modern interpretation of the Mangalore classic Gudbud. From the West, there is the Lonavala Salted Caramel Chikki Sundae. The menu also features a dessert that encapsulates the taste of the masala chai-soaked Parle-G biscuit that so many fondly remember. Rounding out the collection are creative interpretations like Filter Kaapi ice cream, Gulkhand Rose Sundae, and Desi Tres Leches.

"With the launch of a flagship store and 10 satellite stores, our focus is on reach and accessibility from day one. We wanted Amara to feel premium but approachable - a brand that can scale while staying rooted in authenticity. Bengaluru is the right city to begin this journey; it embraces craft and innovation. This is just the start of building a nationally relevant dessert brand," said Jeff Jose, Co-founder of Amara.

The Indiranagar store is designed like traditional Indian homes, featuring red oxide floors and rattan furniture that reflect the warmth and familiarity of Indian households. The space celebrates the pride and legacy of Indian dessert-making, creating an environment that feels nostalgic yet contemporary, much like the desserts themselves.

Amara enters the market at the right moment. Indian consumers are increasingly moving away from mass-produced sweets toward artisanal, heritage-driven indulgences made in small batches with unadulterated ingredients. The brand fills a clear gap: premium frozen desserts that are unmistakably Indian, deeply rooted in regional tradition, and presented with confidence.

Address of the store - 472, HAL 3rd Stage, 80 Feet Road, Thippasandra, Bangalore

The Indiranagar store is open from 12 noon to 1 AM. Also available on Swiggy, Zomato, and Ownly. 

About Amara
Amara is a premium frozen dessert brand that bridges India's dessert traditions with contemporary expression. Collaborating with generational halwais and skilled sweet makers, Amara creates cold desserts that honour regional heritage while presenting them in modern formats. Amara currently operates across its flagship store in Indiranagar and 10 satellite stores across Bangalore, serving timeless Indian frozen desserts. 

Women’s Bus Travel Surges 136% Since 2019, Outpacing Overall Passenger Growth: redBus Pink report

National, March, 2026: redBus, the world’s largest online bus ticketing platform, released insights from its first-of-a-kind redBus Pink Report during International Women’s Week. Based on internal data between 2019 and 2025, the report highlights a steady rise in how women are reshaping India’s intercity mobility landscape. According to the study, women’s bus travel has surged by 136% since 2019, nearly double the pace of overall passenger growth at 72%. Women now make up one in three intercity bus travellers (33%), up from 23% in 2019, with much of the momentum driven by Gen Z travellers, rising solo journeys, and growing adoption across Tier-2 and Tier-3 towns. Together, these trends highlight a broader shift towards greater independence, participation, and mobility for women across India.

The redBus Pink Report is a data-driven analysis of women’s intercity and interstate bus travel across India, categorising states based on women’s travel patterns. Built using redBus’ internal data between 2019 and 2025 across both private and RTC (government) buses available on the redBus platform, the study tracks how women’s bus travel has evolved and highlights regions where adoption is accelerating. The study aims to highlight women’s travel trends across regions and contribute to broader mobility discussions.

Here is the link to the full report: 

Key highlights:

• Women Are Driving the Growth of Intercity Bus Travel

• 136% increase in women travelling in 2025, compared to 2019, outpacing overall passenger growth, which stands at 72% 

• Women’s share of bus travellers increased from 23% in 2019 to 33% in 2025

•  The Rise in Women Bus Travel Is a Pan-India Phenomenon

• South India continues to lead women’s bus travel participation, rising from 24% in 2019 to 34% in 2025, while other regions have also seen steady growth - West from 23% to 31%, East from 21% to 30%, and North from 20% to 28%.

• The report also includes an index which measures ease of travel for women in every state. This categorisation is created using a weighted index that considers women’s share of travellers nationally, the proportion of solo women travellers, and the number of women undertaking long-distance journeys above 500 km.

• The top 5 states are - 

• Assam

• Kerala

• Andhra Pradesh

• Punjab

• Telangana 

• Gen Z Women Are Driving the Shift — and Are Comfortable Travelling Solo 

• Younger women are increasingly embracing independent travel, with confidence and intent driving a sharp rise in solo journeys

• Gen Z women (14–29 years) make up 60% of all women passengers and account for 68% of solo women trips.

• Women’s Bus Travel Is Being Driven by Small-Town India

• 68% of women bus travellers originate from Tier-2 and Tier-3 towns 

• This shift may be linked to rising workforce participation among women in smaller towns, alongside increased digital adoption that is improving access to travel options.

• Women Travellers Plan Their Journeys Earlier

• Women travellers show stronger planning habits, with 62% booking their bus tickets one or more days before travel, compared to 48% of men who book one or more days earlier.

•  Trust and Safety Signals Strongly Influence Women’s Travel Choices 

• 47% of women prefer buses that are highly rated by other women passengers, underscoring the importance of peer trust in travel decisions

• 33% of women check how many other women have already booked seats on the bus

• During the journey, service quality and safety-linked features play a critical role, with staff behaviour (50%) emerging as the most important factor, followed by the ability to share live tracking with trusted contacts (48%)

Prakash Sangam, CEO, redBus, commented on the launch: “Women’s travel in India today reflects more than just rising journeys; it signals a growing sense of independence. More women across India are choosing to travel on their own terms, for work, education, opportunity or leisure. At redBus, we are continuously strengthening features that build trust, from better visibility of bus ratings by women, to enhanced safety information and dedicated support systems. Our goal is to continue to make intercity travel more reliable, more accessible and more empowering for every woman - whether she is travelling alone or leading a group. We believe mobility is freedom, and freedom should be seamless.”

Looking ahead, women’s participation in intercity bus travel is expected to continue rising as digital adoption deepens, connectivity improves, and access to online travel platforms expands across the country. Growing confidence in bus travel, particularly among travellers from smaller towns, is likely to further accelerate this shift towards more independent and purpose-driven journeys. At the same time, continued improvements in road infrastructure and travel comfort are expected to make bus travel more accessible to a wider range of women travellers, reinforcing its role as an important enabler of mobility and opportunity across India.

Assotech Realty Collaborates with Atmosphere Core to Develop Hospitality Project in Shirdi

New Delhi, March 2026: Assotech Realty, Delhi, has announced a strategic collaboration with Atmosphere Core, a rapidly expanding international hospitality company with nine private island resorts in the Maldives and a strong development pipeline across India, Sri Lanka, Nepal and Bhutan, along with a heritage hotel set to open in Italy. Under the partnership, Atmosphere Core will operate and manage Assotech’s upcoming first-of-its-kind, all-suite property in Shirdi, Maharashtra.

Assotech Realty, promoted by Mr Neeraj Gulati, plans to invest approximately INR 200 crore in developing the project, which will feature 160 suites measuring 45 square metres each. Designed to offer a contemporary hospitality experience, the property will cater to pilgrims, leisure travellers, and destination tourists visiting Shirdi.

The signing of the agreement between Assotech and Atmosphere Core signals a growing trend where temple towns are gradually transitioning into structured tourism ecosystems supported by modern infrastructure, improved connectivity, and professionally managed hospitality offerings.

Shirdi, as a famous temple town, attracts approximately 25 million devotees annually. With improved road connectivity, airport access, and regional infrastructure investments, Shirdi is emerging as a more organised tourism destination where spiritual travel intersects with hospitality, wellness, and leisure.

The upcoming project aims to respond to this evolution by offering travellers an integrated stay experience that blends comfort with the cultural and spiritual ethos of the region. Several NRIs and HNIs would welcome this move to class to have an international-level hotel experience with large room sizes.

Commenting on the partnership, Mr. Neeraj Gulati, MD, Assotech Realty, stated, “Shirdi has always held immense spiritual significance. However, what we are witnessing today is the beginning of a broader urban evolution. Infrastructure development, improved connectivity and rising domestic tourism are collectively shaping the town into a well-rounded travel destination. Our collaboration with Atmosphere Core reflects our belief that spiritual destinations deserve thoughtfully designed hospitality experiences that respect their cultural essence while meeting modern traveller expectations. This project is not merely about adding rooms to the city’s inventory; it is about contributing to Shirdi’s next phase of growth as a holistic tourism hub that supports pilgrims, families and experiential travellers.”

Mr. Gulati further stated, “We are developing an all-suite property with comfortable accommodations to meet the demand of new-generation devotees. Particularly, millions of NRI and HNI, including devotees, prefer extended stays and properties with all-suite luxury accommodations. Through such projects, one of many that Assotech plans to develop throughout India across major pilgrimage destinations as well as business and leisure destinations.”

Mr. Salil Panigrahi, Co-founder and Managing Director, Atmosphere Core, stated, “India’s spiritual tourism sector is entering a new phase where destinations like Shirdi are witnessing more structured tourism demand alongside devotional travel. Travellers today expect comfort, curated experiences and globally benchmarked service even when visiting pilgrimage centres. Our collaboration with Assotech allows us to bring our hospitality expertise to a location that sees year-round demand and immense cultural significance. The project is envisioned as a welcoming retreat that blends warm hospitality with the serenity associated with Shirdi, while also contributing to the town’s growing reputation as a destination that offers both spiritual depth and contemporary travel experiences.”

With tourism in temple towns gaining renewed momentum across India, hospitality developments such as this are expected to play an important role in strengthening local economies, supporting employment generation and enhancing the visitor experience.

The project is also expected to contribute to the city’s broader urban ecosystem by creating a hospitality destination that complements Shirdi’s expanding infrastructure and luxury tourism footprint.

Member Month Returns: Celebrating Wyndham Rewards Members with Five Weeks of Incredible Deals

Week 1 launches with the chance to earn up to four free nights—plus a host of special offers exclusively for credit and debit cardholders, Insiders and members of Wyndham Rewards Business 

INDIA (March 2026) – Wednesdays just got a whole lot more rewarding. Wyndham Rewards® officially kicked off its sixth annual Member Month, the hotel rewards program’s biggest celebration of the year, marking five weeks of can’t-miss deals, bonus points, and special offers. With fresh deals dropping every Wednesday, members now have more reasons to book, earn and make the most out of every stay.

“Six years strong, Member Month is back — and it’s all about rewarding the members who make Wyndham Rewards extraordinary. Building on a year of meaningful program updates and even more ways for members to engage, this year’s celebration brings it all together with some of our best offers of the year — from dream getaways to unforgettable experiences. It’s our way of saying thank you to the members who make it all possible and proving once again why Wyndham Rewards is one of the most generous hotel rewards programs out there.”

– Michael Shiwdin, GVP of Guest Engagement, Loyalty & Partnerships, Wyndham Hotels & Resorts

Week 1 Highlights:
Week one arrives in a big way, with multiple ways for members to earn, redeem and maximize their rewards right out of the gate. Even better? Many of these offers can be stacked—meaning members can layer promotions to maximize their rewards.

• Earn Up to Four Free Nights – Now through June 30, 2026, Wyndham Rewards members can earn 7,500 bonus points after just two qualifying nights—and repeat the offer up to four times for a total of 30,000 points. That’s enough for up to four free nights at thousands of Hotels by Wyndham worldwide, making it an easy win for both quick getaways and longer stays.
  
  

• Extra Rewards for Insiders and Cardholders – Wyndham Rewards Insiders can earn an additional 7,500 bonus points after completing two or more qualifying nights by June 30, 2026 (no consecutive stay required). Wyndham Rewards credit or debit cardholders can do the same. Members who are both an Insider and a cardholder can stack the offers for up to 15,000 bonus points.
  
  

• A Big Bonus for Wyndham Rewards Business Members – Enroll your company in Wyndham Rewards® Business between March 4 and April 30 and complete a qualifying stay by June 30 to earn 15,000 bonus points. Plus, travelers earn 2X points on their personal accounts, offering double the value for business travel.
  
  

• Flash Sale: Wyndham Rewards Experiences Starting at 1,000 Points – For a limited time, score exclusive tickets and experiences to live concerts and events starting at just 1,000 Wyndham Rewards points – like Tortuga Music Festival available in Week 1. Additional experiences drop weekly, with some available at similar point values. Select auctions run for only 24 hours, while “Redeem Now” options are first-come, first-served.
  
  

• Earn Up to 75K Bonus Points – Apply for a new Wyndham Rewards Earner® Plus Card and earn up to 75,000 bonus points: 45,000 points after spending $1,000 within the first 90 days, plus 30,000 points after spending $500 on eligible Wyndham purchases within 180 days ¹.  

The Rewards Keep Coming: New Deals Drop Every Wednesday
The celebration continues all month long, with new offers arriving every Wednesday at midnight EST. Each drop gives Wyndham Rewards members fresh opportunities to earn more points, unlock more value and make everyday travel even more rewarding. Most offers are available to members worldwide—including those who join during the promotion—making it easy to jump in and start earning.

AMID RISING FLIGHT DISRUPTIONS, CLEARTRIP LAUNCHES LIVE FLIGHT STATUS FEATURE FOR REAL-TIME TRAVEL UPDATES

~Eliminating travel anxiety through a tech-first approach with real-time tracking, instant disruption alerts and seamless airport transitions~

National, March  2026: Cleartrip, a Flipkart company and one of India’s fastest-growing online travel platforms, today announced the launch of its ‘Live Flight Status’ feature, designed to provide travellers with real-time updates and assistance throughout their journey.

The new feature offers travellers up-to-the-minute information on flight schedules, delays, cancellations, gate changes and baggage belt details, all within the Cleartrip app. By bringing this information into one intuitive interface, the company aims to help travellers stay informed and make timely decisions during unexpected travel situations.

The launch comes at a time when global air travel continues to face irregular disruptions from weather events to geopolitical developments, increasing the need for timely and reliable travel information. Cleartrip’s Live Flight Status feature is designed to help travellers navigate such moments with greater clarity and confidence.

Manoj Awasthi, Chief Product and Technology Officer at Cleartrip, said, “At Cleartrip, we see booking confirmation not as the end of the customer journey, but as the beginning of the traveller’s trip. Our goal is to support travellers beyond the transaction and stay present throughout their journey. With ‘Live Flight Status’, we are taking a step in that direction—giving travellers real-time insights so they can stay informed, respond quickly to changes, and experience travel that is less stressful and far more predictable.”

Arnav Sharma, Group Product Manager, Cleartrip, added, “Travel today is incredibly dynamic, from weather to airspace disruptions, plans can change quickly. What travellers need in those moments is timely, reliable information. With ‘Live Flight Status’, we are extending Cleartrip’s role beyond booking to becoming a dependable travel companion that keeps travellers informed and in control throughout their journey.”

The feature is also part of Cleartrip’s broader approach to solve for travel-related anxieties through product innovation. Over the past year, the company has introduced features such as Price Trends, designed to address the 'price increase & drop anxiety' faced by millions of travellers, helping them make faster, more confident booking decisions without fear of missing out on the best fares. 

With ‘Live Flight Status’, Cleartrip is now extending that support beyond booking to the travel journey itself. This feature has been designed with first-time and frequent travellers alike in mind. From reminders and check-in support to real-time disruption alerts, Cleartrip aims to help users stay prepared and informed at every stage of their journey.

Sayaji Hotels Strengthens National Presence with Strategic Property Sign-Ups in Q3

Mumbai, India, Q3 FY25 — Sayaji Hotels Ltd, one of India’s most trusted hospitality brands, announced the signing of five new properties during Q3, further reinforcing its expansion strategy across high-potential business, leisure, industrial and destination-led markets.

The newly signed properties are located in Nagpur, Chakan, Pune, Sasan Gir, Lonavala and Ranjangaon MIDC. These locations have been strategically selected for their strong economic fundamentals, tourism appeal and long-term hospitality demand.

Each destination aligns with Sayaji Hotels’ vision of building relevant, experience-driven properties across diverse travel segments:

• Nagpur – A fast-growing commercial and connectivity hub in Central India, catering to both business and leisure travellers.
  
  

• Chakan, Pune – One of Maharashtra’s fastest-growing industrial corridors, driving consistent demand from corporate and transit travellers.
  
  

• Sasan Gir – A high-potential leisure destination near a distinctive natural landscape, ideal for destination-led and experiential hospitality.
  
  

• Lonavala – A premier hill destination known for leisure stays, destination weddings, corporate retreats and sports-led experiences.
  
  

• Ranjangaon MIDC, Pune – A key industrial and manufacturing zone supporting steady business and long-stay travel demand.

The expansion is led by Pawandeep Singh Mago, Director – Business Development, who heads sign-ups and strategic collaborations for the brand. His focus remains on aligning with asset owners in markets that offer scalable growth, strong infrastructure and operational sustainability.

Sharing insights on the expansion, Sumera Dhanani, Corporate Head – Business Development, Sayaji Hotels Ltd, said:

“Our Q3 signings reflect a well-balanced mix of business, industrial, leisure and destination-led markets. Each location has been evaluated for its long-term relevance, connectivity and alignment with Sayaji’s hospitality philosophy. As we continue to grow, our focus remains on building meaningful partnerships and delivering consistent, guest-first experiences across every market we enter.”

All upcoming properties will be developed in line with Sayaji Hotels’ brand standards, offering thoughtfully designed spaces, contemporary amenities and the brand’s signature “Yours Truly” service experience. These signings further support Sayaji Hotels’ 2026 Brand Vision of expanding its footprint across strategic markets while strengthening its presence in high-demand destinations nationwide.

Encalm Hospitality picks Hotelogix to supercharge operations at its IGI Airport property in New Delhi

Delhi, 2026: Hotelogix, a globally leading cloud-based hospitality technology provider, said that Encalm Hospitality Pvt. Ltd, the exclusive operator of transit hotel at New Delhi’s Indira Gandhi International Airport (IGI), one of Asia’s busiest aviation hubs, has adopted its enterprise-grade Hotel Property Management System (Hotel PMS) to digitise its operations. This collaboration marks a significant step toward modernising airport hospitality infrastructure, enhancing operational efficiency, and delivering seamless guest experiences.

As a growing name in India’s airport hotel segment, Encalm Hospitality operates premium lounges, transit hotels, meet and assist services, and concierge services at New Delhi’s IGI Airport. The brand has positioned itself as a key player in enhancing passenger experience across major Indian airports, including Delhi, Hyderabad, and Goa. The company also has significant expansion plans in India and abroad in the coming years.

Airport hotels like Transit by Encalm cater to business travellers, airline crews, and passengers during layovers or delays. In this context, selling rooms by the hour enables them to sell the same room multiple times within 24 hours, boosting both occupancy and revenue. "We chose Hotelogix because it understands the pulse of airport hospitality," said Vikas Sharma, Group Chief Executive Officer of Encalm Hospitality. “Hotelogix offers everything that we need to manage end-to-end operations at our properties, including hourly business. It enables us to centrally manage our growing properties at and near airports and gives us the agility and control we need to serve modern travellers more efficiently."

As more travellers in India and around the world seek affordable and flexible accommodations due to their unpredictable travel schedule, the hourly booking market is projected to grow from $16.67 billion in 2019 to $25.62 billion by 2027. In India, about 15% - 20% hotels, mainly near airports, railway stations, and corporate hubs, are now selling rooms by the hour, and the trend is expected to become mainstream very soon.

“Airport hotels like Encalm thrive on enhancing guest experiences by efficiently managing their hourly business," said Sivaprasad  Gangadharan, Chief Sales Officer of Hotelogix. "As their technology partners, we are committed to empowering them to transform the airport stay experience for millions of travellers, setting new standards in hospitality."

Marriott Bonvoy Launches “Where Gameday Checks In” Campaign During NCAA March Madness

Bethesda, Md., March, 2026 – Marriott Bonvoy has unveiled its latest sports and fan engagement initiative, Where Gameday Checks In, designed to celebrate the role of hotels in shaping memorable game day experiences. The campaign coincides with NCAA March Madness and introduces exclusive content, fan rewards, and immersive storytelling.

Campaign Highlights

• Where Gameday Checks In: A creative campaign showcasing how hotels become part of athletes’ and fans’ rituals, from pep talks in hallways to post-game celebrations.

• Live From the Bracket Podcast: A four-episode series hosted by WNBA star Sophie Cunningham and sports journalist West Wilson, offering behind-the-scenes insights into March Madness.

• NCAA Women’s Final Four 1-Point Drop: Marriott Bonvoy members can redeem stays at select hotels near the Women’s Final Four for just 1 point per night, making the event more accessible to fans.

Fan Engagement Opportunities

• VIP Experiences: Members can enter for a chance to win exclusive access to NCAA Men’s and Women’s Final Four events.

• Social Media Series: “Hotel Highlights” features athlete partners sharing their pregame routines at Marriott properties.

• Immersive Storytelling: Campaign ads highlight the emotional and cultural role hotels play in the journey of athletes, families, and fans.

Strategic Significance

Marriott Bonvoy’s initiative underscores its commitment to:

• Strengthening brand loyalty through unique redemption offers.

• Positioning hotels as integral to the sports and travel experience.

• Connecting with younger, sports-oriented travelers by aligning with one of the most-watched sporting events in the U.S.

In summary, Marriott Bonvoy’s “Where Gameday Checks In” campaign blends hospitality, sports culture, and fan engagement, reinforcing the brand’s role in creating unforgettable game day memories.