Sumit Gupta promoted to GM of Novotel & ibis Deira Creekside Dubai

Accor Shared Services has promoted Sumit Gupta to general manager of Novotel & ibis Deira Creekside Dubai, part of the Arenco Accor cluster. With over 20 years of experience across hotel operations, revenue strategy, and business development, Gupta brings a performance-driven leadership approach to the 553-key dual-branded property in the heart of Deira.

Since joining the hotel in 2021 as hotel manager, Gupta has been instrumental in transforming the property’s commercial performance — driving a 16 percent increase in total revenue, leading consistent ARI and RGI growth, and enhancing the market positioning of both hotels. His hands-on leadership and focus on operational consistency also helped improve service delivery and team engagement across departments.

Gupta began his hospitality journey in front office operations and revenue management with global brands including InterContinental, Grand Hyatt, and Rotana. He later joined Accor Shared Services as cluster director of revenue management, overseeing seven hotels across the UAE. During that tenure, he led successful business mix shifts, grew digital channel contributions, and delivered sustained RGI leadership for the cluster.

On his appointment, Gupta said: “I am truly honoured to take on the role of general manager at Novotel & ibis Deira Creekside Dubai. This is a reflection of the collective effort of our talented team, and I look forward to building on our shared success and driving even greater guest satisfaction and commercial growth.”

Nishan Silva, regional general manager – Dubai & Emirates North at Accor, added: “Sumit’s promotion recognises his exceptional contributions to our cluster and his ability to drive results with clarity, purpose, and people-focused leadership. We are confident he will lead the Deira Creekside properties to even stronger performance.” Gupta will now lead all operational, commercial, and guest experience initiatives across both properties, supporting Accor’s broader mission to deliver high-quality midscale hospitality within Dubai’s competitive hotel landscape.