Wedding Hospitality 2.0: How Tech is Transforming Guest Experiences by Anjali Tolani, Vice President – Celebrations at Tamarind Global
/The wedding industry has always been about creating magical, unforgettable experiences, but with technology evolving, hospitality in weddings is now reaching new heights. Today, technology is reshaping the way couples interact with their guests, making celebrations more immersive and efficient. These insights are contributed by Ms. Anjali Tolani, Vice President of Celebrations at Tamarind Global, who highlights how weddings are now entering a new era where tradition meets innovation. Here’s how tech is revolutionizing guest experiences at modern weddings.
1. Smart Invitations
The first touchpoint of any wedding experience begins with the invitation and technology has overtaken even this age-old tradition. Digital wedding invites have become more sophisticated than just an e-card. AI-powered invitations now include personalized RSVP tracking, QR codes that provide real-time updates on venue details, accommodation arrangements and even interactive maps for easy navigation. Some couples are even using chatbots to answer guest queries, eliminating the hassle of back-and-forth coordination. With sustainability at the forefront, tech-driven invitations also reduce paper waste and create a flawless communication channel between the couple and their guests.
2. Live Streaming for Remote Guests
With destination weddings and intimate gatherings becoming more popular, live streaming has been a game-changer for guests who can’t physically attend. High-definition video streaming ensures that loved ones from around the world don’t miss out on the special moments. Weddings now have professionally managed live streams with multiple camera angles, interactive chats and real-time engagement features. Some couples even send pre-event packages to virtual guests, complete with wedding favours and snacks, so they can celebrate from afar while feeling included in the festivities.
3. Augmented Reality (AR) Entertainment
Photo booths have been a wedding staple for years, but now, Augmented Reality (AR) is taking guest entertainment to the next level. Imagine stepping into a photo booth that transports you to the couple’s favorite travel destination or a fairytale-inspired backdrop, all through AR projections! Guests can choose themed filters, add custom animations and instantly share their images on social media. Couples are using AR to create 3D projections of their love story, interactive guest books where attendees can leave video messages and even virtual dance performances that blend real and digital elements. It’s a fun and futuristic way to engage guests while making every moment picture-perfect.
4. Digital Guest Engagement
With social media playing a massive role in modern weddings, couples are now incorporating interactive elements to enhance guest engagement. AI-generated animations that turn guest photos into digital sketches or GIFs are becoming popular wedding mementos. Live social media walls display real-time posts from guests using a unique wedding hashtag, creating a delightful feed of shared memories. Some weddings even feature AI-driven quizzes or games tailored to the couple’s story, making guests feel more connected to the celebration. Beyond social sharing, personalised wedding apps are also seen as a one-stop hub for itineraries, seating charts, special announcements and digital thank-you notes after the event.
5. Smart Venue Transformations
Technology is now an integral part of wedding décor and ambiance. Projection mapping is revolutionising how spaces are transformed, walls and ceilings can shift from serene beach sunsets to celestial galaxies with the flick of a switch. Smart LED lighting allows couples to adjust the mood of the venue in real time, ensuring every moment has the perfect glow. Some weddings are even incorporating temperature control systems that adjust automatically based on guest comfort. This fusion of aesthetics and technology creates a truly immersive atmosphere which will leave your guests in awe.
Technology is an essential part of elevating guest experiences. These innovations are ensuring that guests feel more included, entertained and engaged than ever before. As weddings continue to evolve, the integration of smart solutions will help streamline logistics and make celebrations more interactive and memorable.
About The Author: Anjali Tolani is a seasoned marketing professional with a strong background in pharmaceutical studies and management. She holds a Bachelor's degree in Pharmaceutical Studies from Mumbai University, where she topped her marketing class, and a Master's in Management Studies (MMS) with a Marketing major from SVKM's Narsee Monjee Institute of Management Studies (NMIMS).
With over nine years at Tamarind Global, Anjali currently serves as Vice President – Celebrations at Tamarind Global. In this role, she leads contracting and procurement across India, overseeing hotels, transport, and luxury services. She is instrumental in developing proprietary product lines and itineraries and heads support operations in West and South India. Anjali also represents the organization to domestic and international hotel chains and boutique hotels across India and the subcontinent.