ELIVAAS and Alivaa Hotels & Resorts Announce Strategic Sales Alliance to Expand Market Reach

New Delhi, 20266–Luxury villa hospitality platform ELIVAAS and hospitality group Alivaa Hotels & Resorts have entered into a strategic sales and marketing alliance aimed at strengthening distribution networks and expanding market access across India’s leisure and corporate travel segments.

The collaboration brings together two hospitality brands with complementary portfolios and market strengths. Under the agreement, both companies will extend sales, marketing and representation support for each other’s hospitality assets across India thereby enabling greater visibility across all channels and partners.

ELIVAAS has been expanding its footprint across India’s premium leisure destinations through its brands ELIVAAS and Alaya Stays, offering curated private villas and experiential stays designed for group travel, celebrations and destination getaways. Alivaa Hotels & Resorts operates a portfolio of mid to upscale hotels under its brands Alivaa, The Hoften and Xenious, serving both leisure and business travel segments across multiple destinations.

The partnership is designed to leverage the complementary strengths of both organisations, combining ELIVAAS’s growing presence in the luxury villa hospitality segment with Alivaa Hotels & Resorts’ established footprint in the hotel sector while allowing both brands to retain their independent identities and operational frameworks.

Commenting on the development, Ritwik Khare, Founder and CEO of ELIVAAS, said, “As travel demand becomes more diverse across leisure, corporate and experiential segments, distribution partnerships are becoming increasingly important for hospitality brands. This alliance allows both organisations to leverage complementary strengths in sales outreach and market access, while continuing to operate and grow our respective portfolios independently.”

Mr. Vikramjit Singh, Founder of Alivaa Hotels & Resorts, commented on the partnership, stating, “This alliance marks a significant milestone for Alivaa and ELIVAAS. By combining our portfolios and expertise with ELIVAAS, we are confident that we can achieve deeper penetration and a greater competitive advantage to both the brands.”

ELIVAAS Strengthens Its Rajasthan Footprint with its first Pushkar Address, Taking State Portfolio to 60 + Properties

New Delhi, March 2026: ELIVAAS continues its steady expansion across Rajasthan’s culturally rich leisure landscape with the launch of its first property in Pushkar, ELIVAAS Tuscun Villa. With this addition, the brand’s portfolio in the state now stands at 60+ properties across Udaipur, Jaipur, Ranthambore, Pushkar, Alwar and Neemrana, under ELIVAAS, ELIVAAS Privé and Alaya Stays.

This new Pushkar address underscores ELIVAAS’s calibrated growth strategy in experience-led destinations. Rather than rapid scale, the brand has focused on measured expansion into markets with sustained demand for private villas, curated group stays, and destination celebrations. Over the past few years, ELIVAAS has steadily strengthened its presence in Rajasthan, building right density in key micro-markets while maintaining operational discipline.

Every new launch is anchored by a standardised service playbook that governs housekeeping benchmarks, guest response systems, safety protocols and quality audits. At the same time, each stay is shaped around guest preferences and occasion-specific requirements, allowing personalisation to coexist with consistency.

“Rajasthan today represents one of our most strategically important regions, with 60+ operational properties across key leisure destinations. Our entry into Pushkar is backed by destination-level demand data rather than sentiment. The town has seen a steady rise in premium leisure travel over the past few years, particularly from Delhi NCR and Jaipur, with a clear shift towards private, high-quality villa stays. As we expand, our standardised operating playbook ensures service consistency across locations, while each villa continues to offer a curated and personalised experience. Beyond accommodation, we deliver end-to-end holiday experiences, from curated activities and local immersion to personalised service, ensuring every stay is seamless and memorable. Our focus remains on building depth within high-intent leisure markets rather than expanding indiscriminately across geographies,” said Ritwik Khare, Founder and CEO of ELIVAAS Living.

The newly introduced ELIVAAS Tuscun Villa, a five-bedroom pet-friendly retreat with a private pool and landscaped lawn, complements Pushkar’s heritage setting with contemporary comfort. Located within an accessible distance of the town’s temples and lakes, the villa strengthens ELIVAAS’s commitment to destination-led growth.

ELIVAAS continues to scale through disciplined expansion, service standardisation and thoughtful entry into culturally resonant markets. Pushkar marks another assured step in that journey. 

About ELIVAAS

ELIVAAS is a leading name in the Indian hospitality industry, specializing in curating luxury villa vacations across the country’s most desirable destinations. The company is committed to transforming vacation experiences into seamless, personalised journeys, ensuring that every detail is tailored to meet the unique preferences of its guests. By focusing on short-term luxury rentals, ELIVAAS guarantees an effortless and memorable stay for travellers seeking comfort, privacy, and exclusivity. As a tech-driven villa and luxury apartment management company, ELIVAAS serves both homeowners and travellers. For homeowners, ELIVAAS provides a comprehensive solution to monetize, monitor, and maintain vacation homes. It offers travelers access to a portfolio of luxurious, meticulously managed properties.

https://www.elivaas.com/

ELIVAAS Crosses 620 Villas, Plans to Double Portfolio in 2026

New Delhi, February 2026:Luxury villa hospitality platform ELIVAAS has scaled its operational portfolio to approximately 620 villas within two years of launch, positioning itself among the fastest-growing organised players in India’s villa hospitality segment.

Since its inception, ELIVAAS has hosted over 3 lakh guests, with guest volumes growing 2.7x between December 2023 and December 2025, driven by demand from group travel, private celebrations, and corporate off-sites seeking exclusive, experience-led accommodation formats.

Operational performance has remained stable despite rapid expansion, with around 95% of guest stays receiving five-star ratings, reflecting consistency across service delivery, property management, and guest experience.

“Scaling supply without compromising operations is the biggest challenge in villa hospitality,” said Ritwik Khare, Founder and CEO, ELIVAAS. “For a sustainable business, the three wheels of supply, demand, and guest experience and operations have to scale at the same pace. Guest feedback at this level gives us confidence as we move into the next phase of growth.”

ELIVAAS currently has a strong presence across North and West India, which continues to account for the majority of bookings. The platform has also expanded experience-led offerings across its portfolio, with most villas supporting private chefs, spa treatments, customised décor, live entertainment, and concierge-led services.

Looking ahead, ELIVAAS plans to more than double its portfolio to over 1,200 villas in 2026, supported by sustained demand and deeper penetration across key leisure and event-led markets.

About ELIVAAS
ELIVAAS is a leading name in the Indian hospitality industry, specializing in curating luxury villa vacations across the country’s most desirable destinations. The company is committed to transforming vacation experiences into seamless, personalized journeys, ensuring that every detail is tailored to meet the unique preferences of its guests. By focusing on short-term luxury rentals, ELIVAAS guarantees an effortless and memorable stay for travellers seeking comfort, privacy, and exclusivity. As a tech-driven villa and luxury apartment management company, ELIVAAS serves both homeowners and travellers. For homeowners, ELIVAAS provides a comprehensive solution to monetize, monitor, and maintain vacation homes. It offers travellers access to a portfolio of luxurious, meticulously managed properties.