Vaarta Launches in Goa as the First Restaurant Redefining Indian Street Food Through Interactive Dining

A 160-Year-Old Home Where Indian Street Food, Memory and Conversation Come Together

National, February, 2026: In a restored 160-year-old Goan home tucked away in Sangolda, a new restaurant is quietly changing the way Indian street food is experienced. Vaarta, a fine-dine yet deeply approachable concept, opens its doors with a simple but powerful idea: food is never just about flavour it’s about memory, conversation, and belonging.

Unlike conventional street food destinations, Vaarta is not a chaat counter or a nostalgia-themed café. It is a carefully thought-through dining experience that gives Indian street food the time, dignity, and emotion it deserves, set within a heritage Goan home that already carries stories of its own.

What makes Vaarta first-of-its-kind in Goa is how interactive nostalgia is woven into the experience. Guests are welcomed by a live Puchka counter that anchors the experience, where each puchka is assembled fresh . They can choose from fillings like Aloo Masala, Aloo Dum, Dahi Aloo and Churmur, before selecting from the house-made waters from Sharp Jaljira and Tangy Tetul to sweet Saunth and cooling Pudina recreating the anticipation of a bustling street-side ritual, now reimagined in an intimate heritage setting.

Adding to the theatre is a ‘Make Your Own Barf Ka Gola’ cart, brought directly to the table, allowing diners to personalise flavours, textures, and spice levels turning a familiar childhood treat into a shared, conversational moment.

The space itself sets the tone long before the menu arrives. The 160-year-old home has been thoughtfully restored, with its original arches, aged flooring, and vintage windows preserved . The lighting is interconnected across the space, and the use of vintage round bakelite power switches has been intentionally retained to bring in an old-world, nostalgic feel. Rather than redesigning the house to fit a concept, Vaarta lets the home lead creating an atmosphere that feels intimate, unhurried, and deeply rooted in Goa.

“Vaarta was born from a simple longing, the kind of food that carries memory and invites conversation. I didn’t want to recreate street food; I wanted to give it the space and respect it deserves.” says Neha Mehta, Founder of Vaarta

The menu is rooted in Indian street food traditions from across cities and states, approached with care, restraint and deep respect for their origins. Each dish is thoughtfully composed to evoke memory while preserving the warmth, spontaneity and comfort that lie at the heart of street food.

It flows seamlessly from chaat favourites such as Palak Patta Chaat, Jhal Muri and Tokri Chaat to familiar, comforting snacks like Chelo Kebab, Suz Ke Seekh and Aloo Ki Taheri. The bar bites features flavour-forward plates including Spinach Chop, Tujj Tikka and Chicken Roast Kulcha, while the main courses celebrate regional depth with dishes like Dalcha Gosht, Gavran Chicken, Bharwaan Karela, Moti Pulao and Cholar Dal amongst others. Desserts bring the experience to a nostalgic close, with classics such as Bhapa Doi, Patishapta, Payasam, Shahi Tukda and Basundi offering a quiet sense of indulgence.

The bar menu mirrors the spirit of the kitchen, offering a playful yet thoughtful selection of drinks inspired by familiar Indian flavours. From the Pani Puri Popper and Kala Khatta Kamikaze to the Masala Chai Martini, Nimbu Mirch Margarita and Aam Panna Sour, each cocktail reimagines everyday tastes in unexpected ways. Lighter, refreshing options like the Shikanji Sparkler and Rose & Cardamom Lassi add a nostalgic finish, making the bar experience both inventive and comfortingly familiar.

Vaarta speaks equally to Goans, long-term settlers, and travellers. For locals, it recalls familiar flavours tied to markets, seaside evenings, and everyday indulgences. For those who have moved to Goa, it offers an emotional anchor, a reminder of flavours that once shaped home. And for travellers, it becomes an unexpected discovery: a place where Indian street food feels both refined and deeply personal.

In a state known for beach shacks and global cuisine, Vaarta offers something different: an intimate return to Indian flavours that shaped childhoods and cities alike. Here, street food slows down, conversations linger, and every bite carries a story.

Royal Orchid Hotels Strengthens Presence in Punjab with the Launch of Regenta Ranjit Avenue, Amritsar

February 2026, National, India– Royal Orchid Hotels Ltd. (ROHL) has announced the successful launch of its newest property, Regenta Ranjit Avenue, in Amritsar. This launch signifies a major milestone for the group as it marks their fifth property in the city, further solidifying ROHL’s strategic footprint in high-growth urban and religious tourism markets.

Strategically located in Amritsar's most distinguished district, the hotel is situated at Sco 47-50, Ranjit Avenue. The property offers unparalleled access to the city’s iconic landmarks, located just 07 km (10 minutes) from the Golden Temple and Jallianwala Bagh. For global travelers, the hotel is conveniently positioned 15 km from Shri Guru Ram Dass Ji International Airport and 5.5 km from the Amritsar Railway Station.

Exquisite Accommodations The hotel features 37 beautifully curated rooms designed to offer a serene sanctuary with a harmonious blend of contemporary style and regal sophistication. Guests can choose from four distinct categories:

  • Deluxe Rooms (225 sq. ft.): Cozy and contemporary, featuring modern amenities for a serene city-centre retreat.

  • Superior Rooms (270 sq. ft.): Generous layouts with stylish workspaces, ideal for business or extended stays.

  • Executive Rooms (310 sq. ft.): Enhanced space and refined décor, combining functionality with subtle luxury.

  • Suite Rooms (432 sq. ft.): Expansive living areas with bespoke furnishings, offering the ultimate indulgence.

Culinary Excellence & Social Hubs Regenta Ranjit Avenue introduces vibrant culinary destinations to the heart of the city:

  • Pinxx Kitchen & Lounge: The signature all-day dining restaurant where global flavors seamlessly converge with the authentic tastes of Amritsar.

  • Mix Bar: A chic, stylish venue known for its sophisticated vibe and expertly crafted drinks.

  • Kitty Lounge: An exclusive space designed for private social gatherings and intimate events.

A Premiere Destination for Events The property boasts expansive banquet venues with regal detailing, perfect for high-level meetings and grand celebrations:

  • Celebration - The Party Hall: A grand 4,500 sq. ft. venue with a soaring 16ft height, hosting up to 300 guests in regal splendor.

  • Orchid & The Meetings: Refined 4th-floor venues offering a graceful banquet space with an open terrace.

  • Discussion: A sophisticated lobby-level boardroom crafted for distinguished gatherings of up to 25 guests.

Modern Amenities & Relaxation A standout feature of the property is the rare rooftop swimming pool, offering serene skyline views and adding a distinctive charm to the guest experience. Guests also enjoy modern conveniences including 24-hour in-room dining, high-speed Wi-Fi, and a concierge desk.

Commenting on the launch, Mr. Chander K. Baljee, Chairman & Managing Director, Royal Orchid Hotels Ltd., said:

“The opening of Regenta Ranjit Avenue marks a significant milestone in our strategy to strengthen our presence in India’s most iconic cultural and spiritual hubs. As our fifth property in Amritsar, this launch reinforces our commitment to the region and our ‘Vision 2030’ expansion roadmap. We aim to provide a sanctuary of 'Regal Hospitality and Eternal Serenity' that reflects the city's rich heritage while offering the modern, high-quality service our guests expect.”

Carbon Isn’t a Coffee Shop. It’s a Mood

In a city saturated with cafés, Carbon Jaipur emerged from a quiet rising. While Jaipur had no shortage of coffee spots, few challenged the familiar or reimagined how a café should feel. At a time when coffee was being buried under jargon, bean origins and intimidating processes, Carbon chose to step back. Built on the belief that great coffee doesn’t need a lecture, the brand focuses on taste, approachability and spaces that invite people in without pretence.

Named after one of life’s most fundamental elements, Carbon reflects a philosophy rooted in simplicity. Essential, grounded and powerful in its rawest form, the name mirrors the brand’s identity — dark, bold, slightly rebellious and unapologetically different. From the start, Carbon was never meant to blend in, but to feel effortless yet striking, experimental yet comfortable.

This philosophy comes alive most clearly in the interiors. While most cafés lean into natural light and airy palettes, Carbon deliberately goes the other way. Black walls, dim lighting, broken brick textures, rustic counters and dark flooring create a raw, moody and immersive atmosphere that feels cinematic and unexpected. Witty phrases etched across black glass and textured details throughout make every corner unmistakably Carbon.

The menu follows the same mindset — quality without drama. It brings together classic espresso-based coffees, matcha, and manual brews like V60, syphon, and cold brew, alongside a playful range of coffee mixology. Experimental flavours such as lavender and caramel popcorn sit comfortably next to cult favourites like the Whiskey Barrel Cold Brew and the signature Black Carbon Latte. The offering is intentionally inclusive — whether someone wants a straightforward cappuccino or a bold, cocktail-style coffee experience, the menu makes specialty coffee feel accessible rather than intimidating.

Beyond beverages, Carbon’s food menu carries forward the same philosophy of being familiar yet experimental. Favourites like the indulgent Korean Bun, buttery Pain Au Chocolat, and Cinnamon Rolls pair effortlessly with coffee, while desserts such as the Lotus Biscoff Cheesecake and Dark Chocolate Brownie remain table highlights. The savoury side stays inviting with picks like the Indian Paneer Wrap, Truffle Parmesan Fries, Nachos with Guacamole & Sour Cream, and the hearty Cottage Cheese Steak, alongside comforting pastas and handcrafted pizzas such as the Alfredo and Classic Margherita — creating a menu that encourages guests to linger longer.

As Carbon prepares to open its new outlet in Jaipur, the vision remains unchanged — to grow thoughtfully without diluting its identity. Anchored in simplicity, consistency and bold individuality, Carbon continues to prove that in an increasingly loud café culture, the strongest statement is often made by doing less, and doing it better.


About Carbon Jaipur:
Carbon Jaipur is a bold, experiential coffee space known for its dark interiors, relaxed coffee philosophy and experimental menu. Designed for people who enjoy great coffee without fuss, Carbon blends strong visual identity with an inclusive, community-driven experience.

Scarlett House Bandra Goes Nostalgic with the Launch of The Red Brunch

Scarlett House Bandra introduces The Red Brunch, a weekend experience that blends indulgence with nostalgia, launching this Sunday and taking place every Saturday and Sunday. 

Designed as a vibrant, memory-soaked affair, The Red Brunch brings together comfort classics, playful luxury, and curated cocktails. Guests can enjoy a live make-your-own mimosa bar, a special brunch menu featuring Scarlett’s Ravioli, Arhaan’s Skillet Shakshuka, Malaika’s Favourite Chicken Thecha, Digestive Biscuit French Toast, and more signature creations. 

The experience is elevated with nostalgia-inspired cocktails curated by Fay Barretto, including Monsoon Busride and TV Room at 9PM — drinks that transport guests back to simpler, warmer times. 

Adding a touch of theatrical indulgence, a Ferrero Rocher Ball Trolley moves through the room, bringing a playful finish to the afternoon.

With The Red Brunch, Scarlett House reimagines weekends as bold, immersive, and deliciously nostalgic. 

About Scarlett House: Scarlett House is Mumbai's intimate neighbourhood cocktail bar/ restaurant with venues in Bandra's vibrant Pali Village and Juhu's cosmopolitan charm. This warm, welcoming sanctuary blends inventive mixology, comforting food, and effortless conversations in spaces designed for genuine connection. Rooted in craftsmanship and community spirit, Scarlett House offers spirit-forward cocktails, curated small bites, and an easy-going aesthetic that feels instantly familiar. From community-driven takeovers and artist collaborations to menus celebrating creativity, the bar shapes contemporary Mumbai bar culture with personality, passion, and playful charm. 

Where: Scarlett House Bandra 

The Fern Hotels & Resorts Expands Karnataka Presence with Belagavi Launch Introduces Rajpath Beacon Hotel Belagavi in the heart of the city

Mumbai, February, 2026: The Fern Hotels & Resorts, India’s leading environmentally sensitive hotel chain, is pleased to announce the launch of Rajpath Beacon Hotel Belagavi, its newest property in Karnataka. Located in the heart of the city, the hotel offers easy access to shopping districts, business venues and public transport hubs. Designed as a smart and efficient hospitality offering, the property strengthens The Fern Hotels & Resorts’ presence in emerging urban markets with growing commercial and travel demand. The company already operates UK27 The Fern Belagavi in this market.

Mr. Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, shared, “As India’s growth story increasingly extends beyond metropolitan centres, cities such as Belagavi are emerging as important nodes for business, trade and regional mobility. This shift calls for hospitality formats that are efficient, accessible and consistent in quality. Rajpath Beacon Hotel Belagavi has been developed to address these evolving needs by offering a functional stay experience supported by dependable service and thoughtful design. Our broader vision is to build a portfolio that aligns with the way India travels today, where value-driven comfort and strategic location play a critical role in guest decision-making.”

Rajpath Beacon Hotel Belagavi features 35 rooms and suites with each accommodation designed to deliver comfort and functionality. The hotel features Pakwan, a pure vegetarian restaurant serving breakfast, lunch and dinner along with a variety of snacks and savouries throughout the day. In-room dining is also available with a curated selection of meals and beverages, offering guests added comfort and convenience during their stay. Airport and railway station transfers and local sightseeing arrangements are available on a chargeable basis.

Conveniently located 12.4 km from Belagavi Airport, 2.4 km from Belagavi Railway Station and just 1 km from the Central Bus Stand, Rajpath Beacon Hotel Belagavi offers seamless connectivity for both business and leisure travellers. With its central location and efficient service offering, the hotel is positioned to serve guests seeking a comfortable and well-connected stay in the city.

Sky Golf Launches in Bengaluru: City Gets Its First Integrated Play-Eat-Unwind Entertainment Space

February 2026, Bengaluru: Bengaluru has no shortage of bars and clubs, but what it truly missed was a space that brought leisure with participation. The launch of Sky Golf, the city’s first lifestyle and entertainment destination changes that for good. Centered around golf, it integrates play, dining and social community into one design-led environment in Varthur. Guests can step in for a round at the golf bay, order from a curation of food and beverages, settle into an ambience meant for recreation, fun and premium lifestyle experiences. 

Sky Golf finds its inspiration from Dubai’s Top Golf and how vibrantly golf is celebrated there. Vinod ELV, the Director at ELV Projects was fascinated by the idea of sport, leisure and community coming together. This exposure sparked the vision to reimagine the same in the urban pockets of India. Sky Golf reflects his passion for elevating recreational experiences and introducing world-class concepts into consumer lifestyles. 

Here, golf bays hum alongside a full-service kitchen and bar, so if you’re focused on the game, you don’t have to pull away to the table, back and forth. Walk in or book ahead, pick a club, get a quick assist if you need and settle in. A vast multi-cuisine menu to choose from and special Sky signature cocktails to shots, the place promises an energy shift- easygoing through the day, vibrant and buzzy by the evening. 

The menu is designed to match the mood. Familiar indulgences like binge-style finger foods, chaat classics, Asian starters, pizzas and pastas, charred Tandoori grills and layered biryanis are all served with style. Refined plating and deliberate presentation isn’t limited to the food. It all feels premium, offers comfort and socialised entertainment. 

Talking about choosing Bengaluru, Vinod ELV says, “We wanted to give Bengaluru an experience beyond clubs and bars, something interactive, social, and global in spirit. The city folks already know how to go out and enjoy, we wanted to give them a reason to stay and play. Sky Golf steps into that format while offering a global lifestyle perspective.” 

With Sky Golf, Bengaluru’s social scene is taking a much-needed pivot to experience-led leisure. It will reimagine golf in a more accessible, contemporary and urban format. Whether you want a casual daytime hangout with colleagues or want a competitive game, teeing off with your friends, you know where to arrive.

Radisson Blu Resort Temple Bay Mamallapuram Launches Wellness & Bodhi Prana Experiences for Holistic Rejuvenation

Radisson Blu Resort Temple Bay Mamallapuram, one of the most iconic luxury beach resorts near Chennai, has announced the launch of its Wellness & Bodhi Prana Experiences offer, a curated wellness retreat designed to restore balance, reduce stress, and promote mindful living through holistic therapies and immersive wellness practices.

Nestled along the shores of the Bay of Bengal and close to the UNESCO World Heritage monuments of Mamallapuram, the resort offers an ideal setting for a rejuvenating wellness getaway. This new wellness package combines yoga, meditation, spa therapies, mindful nutrition, and nature-led experiences, making it a perfect choice for travellers seeking a luxury wellness resort in South India.

A Complete Wellness Retreat in Mamallapuram

The Wellness & Bodhi Prana Experiences at Radisson Blu Resort Temple Bay focus on both physical and mental well-being. Guests begin their day with guided yoga and meditation sessions, followed by bio-hacking treatments  and prana beach walk energy exercises designed to enhance vitality and inner balance.

Complementing the wellness rituals are nourishing culinary experiences, including a Sunshine Buffet Breakfast at Waters Edge Café, herbal teas, fresh juices, and curated healthy lunch or dinner options. The highlight of the retreat is the personalised spa journey at Bodhi Prana, featuring doctor consultations and two 60-minute spa therapies per stay, aimed at deep relaxation and holistic healing.

Commenting on the launch, Vikram Cotah, Chief Executive Officer, GRT Hotels & Resorts, said:

“Wellness today is about intention, not indulgence. With the Wellness & Bodhi Prana Experiences at Radisson Blu Resort Temple Bay Mamallapuram, we wanted to create a space where guests can truly disconnect from the noise and reconnect with themselves. This offering reflects our commitment to evolving luxury—where well-being, authenticity, and meaningful experiences take centre stage.”

GReaT Being is GRT’s philosophy of mindful hospitality—brought to life through GReaT Touch, where wellbeing, purpose, and intuitive service come together in thoughtful gestures and warm, personalised interactions that create stays which restore, inspire, and connect.

Wellness & Bodhi Prana Experiences offer Include

  • Luxury accommodation

  • Complimentary Sunshine Buffet Breakfast at Waters Edge Café

  • Daily herbal teas and fresh juices

  • Curated lunch or dinner buffet or set menu

  • Two 60-minute spa therapies per stay with doctor consultation

  • Daily yoga and meditation sessions with expert trainers

  • Bio-hacking Treatment

  • Prana beach walk energy exercises

A Luxury Wellness Escape Near Chennai

Designed for wellness enthusiasts, couples, and urban professionals seeking a mindful escape, the Wellness & Bodhi Prana Experiences position Radisson Blu Resort Temple Bay Mamallapuram as a leading spa and wellness resort near Chennai. The retreat blends ancient wellness traditions with contemporary luxury, offering guests a transformative stay by the sea.

Availability & Bookings

The Wellness & Bodhi Prana Experiences offer are available for bookings on our website starting from INR 21,999+ Taxes per night onwards.  To know more you can also call us at

 phone no +91 8062 210102

Suba Hotels Limited launches Click Hotel, Bhuntar in Himachal Pradesh

Suba Hotels Limited announced the opening of its third property in the picturesque state of Himachal Pradesh with the launch of Click Hotel Bhuntar near Kullu in Himachal Pradesh. The company also has two other hotels in Manali and Dharamshala.

Nestled in the valley, overlooking the gorgeous snow-capped Himalayan Mountain ranges, the property is located just a 15-minute drive from Bhuntar Airport. Ideal for both business and leisure travellers, the property promises to be a haven for those who are looking for peaceful surroundings, away from the humdrum and cacophony of city life.

Speaking about the opening of the hotel, the Managing Director of the company, Mansur Mehta, said, “There are hardly any good branded hotels in Bhuntar. Most of the hotels are concentrated in Kullu and Manali. Sensing a good business opportunity, we decided to open a hotel in this area.”

The CEO of Suba Hotels Ltd, Mubeen Mehta, said, “We have been consciously exploring leisure destinations for expansion. With the rising demand, we see tremendous potential in strengthening our presence in key leisure markets. Our focus remains on identifying locations that align with our brand philosophy while delivering value and memorable experiences to our guests.”

The COO of the company, Chandrakant Shetty, said, “Nowadays, travellers are looking for offbeat destinations, and this hotel fits that perfectly. Moreover, it is very close to the airport, so it makes connectivity very easy. The company plans to open many hotels in such destinations for travellers seeking complete peace and bliss.”

The property boasts three different categories of rooms—premium, deluxe, and attic rooms. All the rooms are fitted with state-of-the-art modern amenities to ensure that the stay is truly comfortable. Other amenities in the room include hot & cold air conditioning, high-speed Wi-Fi, tea/coffee maker, minibar, LED smart TV, in-room safe, etc.

The property also has a multi-cuisine restaurant which serves food keeping in mind the preferences of both vegetarian and non-vegetarian food lovers. Click Hotel Bhuntar also has proper facilities to conduct small meetings and business conferences.

Nagwain, Bhuntar–Manali Highway,
Distt. Mandi, Himachal Pradesh 175121
+91 90417 07399
om.bhuntar@theclickhotels.com


ABD Maestro Makes an Exceptional Luxury Debut with ‘The Collective’ Limited Edition 34-Year-Old Single Malt

Mumbai, February 2026 – ABD Maestro Pvt. Ltd., the super-premium and luxury spirits brand company and a subsidiary of Allied Blenders & Distillers (ABD), proudly announces the landmark debut of its ultra-grand The Collective Limited Editions in India.

The first expression launched is the rare 34-year-old Speyside Single Malt, distilled at the Macallan Distillery in 1991. Superstar Ranveer Singh, co-founder of ABD Maestro, is thrilled to unveil this exclusive release of only 60 hand-crafted, individually numbered bottles, each priced at ₹11 Lakhs.

A 34-Year Legacy of Craftsmanship

The Collective’s Speyside Single Malt Scotch Whisky has matured for well over three decades, balancing delicate florals, soft citrus, and malty notes with added depth and sherry-led richness.

Each decanter is:

  • Hand-filled and individually numbered

  • Engraved and manually gold-lettered in Scotland

  • Presented in a handmade wooden outer box, showcasing individuality and artisanal touch

This rare release offers collectors and connoisseurs a once-in-a-lifetime opportunity to acquire one of the finest independently bottled Macallan-distilled expressions of the modern era. Each bottle is accompanied by a personally signed letter from Ranveer Singh, underscoring its exclusivity.

Availability & Pricing

  • MRP: ₹11 Lakhs for 700ML (Maharashtra)

  • Available via pre-orders, in Travel Retail and select major cities across India

  • Crafted in collaboration with Speyside Capital, Glasgow, Scotland

Leadership Statement

Commenting on the launch, Bikram Basu, Managing Director, ABD Maestro, said:

“ABD Maestro curates the very best in luxury spirits. With the first expression of The Collective, we present rare, limited editions that are not sold, but acquired – exclusively on pre-order. Defined by quiet luxury and uncompromising craftsmanship, each release speaks as much to the collector or connoisseur as to those who understand exclusivity as value in itself.”

Bira 91 Taproom Turns Up the Heat with a Fiery New Picante Cocktail Menu

New Delhi, January 2026: Bira 91 Taproom, India’s most vibrant craft beer and cocktail destination, turns up the heat with the launch of its Picante Cocktail Menu – a bold, spice-led line-up designed to spark conversation and elevate the Taproom cocktail experience.

Crafted for those who enjoy a kick in their glass, the Picante Menu brings together heat, balance, and creativity through four distinctive Picante variants, each delivering a layered, flavour-forward expression of spice that’s easy to enjoy and hard to forget.

Anchoring the menu is the Classic Picante, also referred to as the Taproom Picante, a signature blend of tequila, jalapeño brine, lemon juice, coriander leaves, and agave, priced at INR 699 onwards. Adding a playful twist is the Mango Picante, where in-house ripe mango purée meets jalapeño heat for a sweet-spicy profile, available at INR 799 onwards. The Guava Picante, priced at INR 799 onwards, offers a tropical desi edge with guava juice, citrus, and fresh coriander, while the Tropical Picante, also at INR 799 onwards, layers pineapple juice, coconut syrup, and jalapeño brine for a vibrant, island-inspired serve.

Designed to be fun, quirky, and high-energy, the Picante Cocktail Menu reflects Bira 91 Taproom’s upbeat personality and its commitment to pushing the boundaries of contemporary mixology. Whether it’s the first sip or the final fiery finish, these cocktails are crafted to keep the heat high and the conversations flowing.

Guests can experience the Picante Cocktail Menu at Bira 91 Taproom outlets across India, where bold flavours, lively vibes, and innovative drinks come together to create memorable Taproom moments.

Sterling Unveils Udaipur Katha:A Rooftop Dining Experience Where Fire, Flavour, and Heritage Converge

Udaipur, January 2026: As dining preferences across India evolve from transactional meals to immersive, story-led experiences, Sterling Holiday Resorts has introduced Udaipur Katha — a refined rooftop dining destination at Sterling Jaisinghgarh, Udaipur. Designed as a live-fire, open-sky culinary theatre, Udaipur Katha brings together regional heritage, artisanal cooking, and contemporary indulgence in a format that is both evocative and unhurried.

Set across two elevated terraces with panoramic views of the Aravalli ranges, Udaipur Katha reinterprets the evening meal as a ritual. Intimate jharokha-style cabanas, curated music under the stars, and live barbecue counters form a sensorial backdrop where food unfolds slowly, guided by flame, craft, and provenance.

Commenting on the launch, Dileep Nair, Senior Vice President – Customer Experience, Sterling Holiday Resorts, said, “Today’s diner is seeking depth — an experience that connects them to place, people, and culture. Udaipur Katha was conceived as a space where guests can unwind at sunset, savour fire-led cooking inspired by Mewar, and let the evening linger. It is designed to be experienced, not rushed.”

Udaipur Katha marks Sterling’s seventh destination-led restaurant concept and builds on the brand’s growing portfolio of acclaimed, hyperlocal dining formats across India like The Malabar (at Sterling Wayanad), Pahaare (at Sterling Darjeeling), Airavat (at Sterling Aravalli Udaipur), and award-winning restaurants like Amo Odisha (at Sterling Puri), Slate and Pearl (at Sterling Kodai Lake). From coastal flavours in the east to mountain-inspired kitchens in the north, Sterling’s specialty restaurants have been shaped by long-stay guest insights and a growing appetite for immersive culinary storytelling.

The menu at Udaipur Katha celebrates live-fire cooking through both indulgent and nuanced expressions. Dishes such as slow-grilled Laal Maas, saffron-infused kebabs, and charcoal-fired game meats draw from regal Rajasthani traditions, while thoughtfully crafted vegetarian plates like Jackfruit Shashlik, Smoked Kaddu Steaks, and Churma-Stuffed Sweet Potatoes spotlight desert produce, native spices, and age-old techniques. Each course is complemented by bespoke condiments and suggested beverage pairings, ranging from fine spirits to locally inspired mocktails.

Desserts such as Ghewar Cheesecake and Baked Churma Tart reinterpret familiar favourites with contemporary finesse, extending the narrative from grill to plate with warmth and nostalgia.

The launch comes at a time when rooftop and open-sky dining formats are emerging as preferred choices in heritage destinations, reflecting a broader shift toward slower, experience-rich dining. For Sterling, Udaipur Katha represents both a brand-defining statement and a strategic reimagining of destination dining — transforming rooftops into memory-driven social spaces.

Udaipur Katha is located at Sterling Jaisinghgarh, Udaipur, and is open for dinner service. Prior reservations are recommended.

Address to Udaipur Katha:

3, Trident Rd, opp. Haridas Ji Ki Magri, Shavri Colony, Udaipur, Rajasthan 313004.

Where the Brahmaputra Meets the Wild: Rhino & River Wildlife Retreat & Spa, Pobitora

Rhino & River Wildlife Retreat & Spa, Pobitora

SM JDB Estate Private Limited, one of Northeast India’s leading names in luxury real estate and hospitality, proudly announces the launch of Rhino & River Wildlife Retreat & Spa, Pobitora — a soulful riverside escape that celebrates the rhythm of the Brahmaputra and the untamed beauty of Assam.

Just a scenic 90-minute drive from Guwahati, this intimate retreat rests gracefully between the Brahmaputra River and the Pobitora Wildlife Sanctuary — home to the world’s highest density of one-horned rhinoceroses. Designed for travelers seeking meaning as much as comfort, Rhino & River blends serene luxury with an authentic sense of place.

Managed by BluSalzz Hospitality, known for its deeply immersive retreats across India, the property marks SM Developers and JDB Group’s debut in boutique hospitality — where design, nature, and storytelling converge to create truly memorable stays.

An Intimate Encounter with Nature and Culture

Cradled in the mystical land of Mayang, known for its legends and ancient healing wisdom, Rhino & River pays tribute to Assam’s timeless dualities — forest and folklore, silence and spirit.

Its 16 handcrafted rooms, built from local bamboo and wood, open out to sweeping views of the wilderness and river horizon. Inside, each space celebrates Northeast India’s artistry — from woven silks and cane accents to traditional tribal motifs.

At the heart of the retreat lies Nirban Spa, inspired by the healing rituals of the Seven Sisters. Guests can unwind through therapies infused with regional herbs, chants, and ancient techniques — an experience that is as grounding as it is rejuvenating. As dusk falls, the retreat glows with soft lanterns, river breezes, and candlelit dinners that capture the quiet romance of Assam’s wild side.

A Vision Rooted in Place

Sanjay Sharma, Founder & CEO, BluSalzz Hospitality, shares:

“Rhino & River embodies BluSalzz’s belief in mindful luxury — intimate, place-driven, and deeply human. It’s about honoring the land, uplifting the community, and creating experiences that move beyond comfort into genuine connection.”

Gaurav Chopra, COO, BluSalzz Hospitality, adds:

“This retreat is an invitation into the living culture of the Northeast. From handcrafted silks to soulful cuisine, from river safaris to temple trails — Rhino & River is a journey through the heart of Assam.”

Design, Sustainability & Soul

Conceptualized in collaboration with acclaimed designer Aku Zeliang, the retreat’s architecture draws inspiration from Assam’s monsoon houses and indigenous bamboo craftsmanship. Built with locally sourced natural materials, the property champions sustainability through solar-lit pathways, community-led sourcing, and a minimal ecological footprint.

Every element — from hand-thrown pottery to the regionally inspired menus — reflects a singular belief: true luxury is rooted in authenticity, serenity, and a deep sense of belonging.

At a Glance

  • Location: Mayang, Assam (1.5 hours from Guwahati)

  • Setting: Between the Brahmaputra River and Pobitora Wildlife Sanctuary

  • Accommodation: 16 rooms inspired by Assamese architecture

  • Wellness: Nirban Spa with traditional healing therapies

  • Experiences: Rhino safaris, birdwatching, riverbank dining, cultural storytelling, and Kamakhya Temple excursions


Rhino & River Wildlife Retreat & Spa, Pobitora
Rhino & River Wildlife Retreat & Spa, Pobitora
Rhino & River Wildlife Retreat & Spa, Pobitora

About SM JDB Estate Private Limited

A joint venture between SM Developers and JDB Group, SM JDB Estate Private Limited brings together two of Assam’s most trusted names in real estate and hospitality. Known for landmark developments like Novotel Guwahati and Vivanta Shillong, the group’s expansion into boutique experiential hospitality reflects its commitment to destinations that celebrate culture, sustainability, and timeless design.
🔗 www.smdevelopers.in

About BluSalzz Hospitality

BluSalzz Hospitality curates a growing portfolio of experiential hotels, villas, and retreats across India. Each property is designed to offer authentic local immersion, crafted flavors, and soulful spaces for the modern traveler.
🔗 www.blusalzz.com | @blusalzzhotelsandresorts

one8 Commune continues India expansion 16th Outlet Opens in Goa — A Riverside Destination by the Chapora

Goa, November 2025: one8 Commune, one of India’s most recognised all-day dining concepts known for its global comfort food, will officially open its 16th outlet in the country, this time in Goa on 5 November 2025. 

Set along the Chapora riverside and edged by the winding Siolim backroads and tall palms, the new outpost with the most breathtaking views brings a refreshing blend of coastal ease and the warmth of a neighbourhood favourite. 

Designed by Aayushi Malik, the space captures the spirit of a Mediterranean escape: sun-washed textures, breezy fabric canopies, winding wooden paths, and floral tasselled umbrellas that frame uninterrupted river views. Guests can sink into cosy loungers facing the water or gather around large open-air tables that turn long lunches into unhurried evenings.

Inside, the restaurant is imagined as a rustic Italian home, with glass doors, wood-fronted bar counters, and towering palms aside bringing the outdoors into the room. A softly lit indoor lounge transitions into a semi-covered alfresco space, making the setting ideal for families, groups of friends, sundowners, or quiet date nights that stretch into the night. The tone is effortlessly chic but inviting, echoing the relaxed glamour of coastal Europe translated for Goa’s laid-back rhythm.

The one8 Commune Goa menu is built on the core philosophy of global comfort food, made to be shared, snacked on, and enjoyed over long riverside meals. The opening sections are social and laid-back - mezze platters, burrata with Calabrian chilli, truffle mushroom phyllo, burnt cheese chilli toast, and tuna-kimchi bowls, plates that feel familiar but carry a fresh, modern touch. Pizzas, sliders, khao suey, and rice bowls strengthen the comfort-first approach and make the menu young, versatile, and easy ordering for groups. Balancing this is an elevated Indian menu,restaurant-style, rich, and perfect for families, late dinners, and food-forward travellers who want more than just bar plates.

Because Goa deserves a menu that feels rooted, the kitchen adds coastal freshness and spice through Goan-inspired signatures, squid recheado fry, butter garlic seafood with prawns, clams, and calamari, achari pomfret cooked in the tandoor, crab pepper roast, and chorizo-topped truffle fries and poie. There are house favourites that guests recognise from other cities, mushroom googly dimsums, wild mushroom risotto, the signature fried chicken slider, truffle parmesan fries, and the Commune Mezze Platter, giving the Goa menu both familiarity and a strong sense of place, says Agnibh Mudi, Brand Chef. 

“Classic Comebacks” is  the new bar programme in Goa. The idea is simple: take the cocktails everyone already knows and loves, and pour them better. Not reinvented, not dressed up—just brought back with the right balance, texture, and a contemporary hand.

As part of Classic Comebacks, every cocktail on the menu returns from a timeless original. The Bees Knees refines the classic Gin Sour, the Apricot Jam Sour softens the Whiskey Sour with fruit depth, and the Almond Negroni brings a warmer, nutty twist to the iconic original. Mississippi Mud, a clarified whisky cocktail served with chocolate ice cream, plays on the Old Fashioned with playful indulgence, while the Old Cuban elevates the Mojito with aged rum and champagne. The Apple Basil Whiskey lightens the Highball with herbal freshness, the Breakfast Daiquiri keeps things bright and smashable, the Tiramisu turns the Espresso Martini silky, and the Guava Picante brings tropical heat. 

Goa is where people come to breathe a little deeper, slow down, eat well, and celebrate the good life. That’s the spirit we wanted to capture here. The river, the sunsets, the easy conversations over great food and cocktails, it all comes together to make this a place you don’t just visit, but return to. We’ve always believed one8 Commune should feel like a little getaway in every city, and in Goa, it becomes a true vacation home, relaxed, warm, and full of character. - says Vartik Tihara, Director - Truepalate Hospitality Pvt. Ltd.

About True Palate Hospitality Pvt. Ltd. 


Launched in 2017, True Palate Pvt. Ltd. is a leading multi-speciality hospitality conglomerate with a diverse portfolio of brands across India and a rapidly expanding global footprint. With operations across more than eight Indian cities, the company continues to scale internationally, driven by a strong emphasis on innovation, brand differentiation, and elevated guest experiences. 

Its flagship brand, one8 Commune, co-owned by Virat Kohli, is among India’s most popular restrobars. With ten locations nationwide—including the newest launches in Gurgaon and Jaipur—the brand is on track to reach 20 outlets across India by the end of 2026, with upcoming openings in Goa and Ludhiana

Zuper Hotels Expands Its Footprint with the Launch of ‘Vaarsa by Bay Hotels’ in Alibaug

October, 2025, India: Alibaug has a new serenity destination at Vaarsa by Bay Hotels. The latest tropical getaway encompassing all the features you need, this budget-friendly property, powered by Zuper Hotels & Resorts, is ideal for couples, families, gatherings, and more. Twenty-five specially curated rooms under four different categories are available. Authentic service takes precedence at this property as personalized services turn into curated experiences filed away into your memory and never to be erased. The place is colorful and dotted with a range of tropical hues in blue, green, and brown shades as if nature’s brush strokes are personally created just for you. Sit on the beach watching the sunset or simply gather around a bonfire with a friendly congregation - this budget-friendly locale gives you the ideal staycation you wished for. Close to the coast, with the sea breeze directly flowing into your coziness, Vaarsa by Bay Hotels is highly accessible and the newest haunt you must get to.

 
The azure poolside epitomizes serenity as you are surrounded by lush greenery and nature’s calm when you take a quiet dip or a lazy lounge. Step into this refined, timber-finished, and ornate space, where indoor games and leisure amenities are available to cater to every aspect of your needs.

 
In-house dining is made scrumptious with unique gastronomies whipped up by our expert chefs, who always keep your palate in mind. Authentic coastal cuisines, agri foods and freshly caught seafood are the delicacies served on your platter. Enjoy in-room dining from a distinctive menu delivered to your bedside.


Accommodations are cozy, comfortable and innovative. Simplicity and charm are interwoven delicately in Deluxe Rooms, while Super Deluxe Rooms gives you a star pool-facing view where comfort and relaxation are found in abundance. Premium Rooms are expensive and have a private balcony for you to spend time with the breeze as you sip your favorite beverages. Executive Rooms exude the charm of old Portugal, offering a range of amenities, and each room reveals its unique heritage character.

 
Mr. Mehfooz Khan, Corporate General Manager, Food & Beverage at Zuper Hotels & Resorts, said, “Luxury has been reimagined at Vaarsa by Bay Hotels, keeping the guests’ needs and their budgets in mind. The property has been curated to offer a personalized tropical luxury escape that everyone can enjoy without compromising on value, comfort, and convenience. With Bay Hotels powered by Zuper, this coastal gem features spaces that are thoughtfully designed and tailored to create immersive experiences that last a lifetime.”

Events at Vaarsa by Bay Hotels are made memorable, whether it’s a wedding or a corporate gathering. Plan a destination wedding near the coast that offers the perfect blend of natural beauty, authenticity, and modernism. 

Vesparo Debuts with Global Rooftop Dining and Private Club Pulse in Indiranagar

BENGALURU, INDIA – September, 2025 – Bengaluru’s iconic 100 Ft Road in Indiranagar has a new landmark with the launch of Vesparo × Pulse- a rooftop restaurant with a private club. Spanning 11,500 sq. ft., the destination combines art, architecture, global cuisine, and innovative cocktails, creating an experience that seamlessly transitions from refined dining to high-energy nightlife.

At its core, Vesparo embodies the “World on a Plate” philosophy, celebrating flavors from across the globe. The menu spans the bold spices of Asia, the finesse of European classics, and inventive fusion creations. Guests can dine in chic, modern interiors, a lively open-air courtyard, or on the rooftop, which offers an elevated setting for sundowners and starlit dinners.

The design merges contemporary architecture with immersive art, curating an atmosphere of sophistication and vibrancy. Whether for business lunches, intimate dinners, or late-night gatherings, Vesparo × Pulse offers a versatile backdrop that reflects Bengaluru’s cosmopolitan spirit.

Pulse, the venue’s high-energy lounge, adds the allure of a luxurious private club. Crafted for cocktail connoisseurs and nightlife enthusiasts, it features state-of-the-art acoustics, moody lighting, and curated soundscapes. Its mixology program shines with premium spirits and inventive cocktails, paired with a menu of globally inspired comfort bites ideal for sharing and late-night indulgence.

Vesparo’s food menu is both original and adventurous, paying tribute to global staples while celebrating regional icons. Highlights include Ants Climbing the Wall (The Flying Noodles), a playful gravity-defying spectacle; the Japanese Taco, a fusion twist on a world favorite; and Rajugari Kodi Pulav, an authentic Andhra delicacy rich with spice and tradition.

The bar program is equally inventive, transforming cocktails into bold expressions of creativity. Sin on the Rim seduces with a modern take on a martini, while Over the Line pushes boundaries with tequila and savory pizza-inspired flavors. Corn Star combines popcorn-infused tequila with crisp green apple and jalapeño for a playful kick, and Ivory Heatdelivers a luxurious mix of vodka, saffron, white chocolate, and passionfruit.

“We wanted to create a space that Bengaluru hasn’t experienced before—a seamless journey from sophisticated rooftop dining to the exclusivity of a private club,” said G S Navaneeth and Eashwar Reddy, co-founders of Vesparo × Pulse. “Indiranagar was the natural choice, being the heartbeat of the city’s culinary and nightlife culture.”

With its prime location, striking design, and commitment to world-class food and cocktails, Vesparo × Pulse is poised to become a landmark for Bengaluru’s discerning crowd—a place where art, architecture, gastronomy, and nightlife converge.

A New Era of Loyalty Begins: Marriott Bonvoy and Flipkart launch a strategic partnership

A New Era of Loyalty Begins: Marriott Bonvoy and Flipkart launch a strategic partnership, opening a world of unrivalled value and experiences for Indian consumers

  • India’s first travel-retail loyalty integration brings together the one of the country’s largest e-commerce platform and global hospitality leader

  • Members can now earn and redeem rewards seamlessly across Flipkart’s shopping ecosystem and Marriott Bonvoy’s global travel program

 

India, August 20th, 2025: Marriott Bonvoy, Marriott International’s award-winning travel platform, and Flipkart SuperCoins, the country’s most rewarding and inclusive loyalty program, have announced India’s industry-first dual loyalty integration. This alliance brings together Marriott Bonvoy’s global rewards ecosystem and Flipkart’s SuperCoins, a multi-brand rewards program that forms the core of the Flipkart Plus loyalty scheme, giving members a frictionless way to earn more, redeem smarter, and unlock rewards faster.

 

Premised on “Your Cart Takes You Places,” this first of its kind collaboration in India lets millions of members seamlessly earn and swap Flipkart SuperCoins and Marriott Bonvoy points — unlocking rewards that stretch from everyday shopping carts to free stays, suite upgrades, and unforgettable getaways across the globe. 

 

The strategic partnership between Marriott Bonvoy and Flipkart brings the best of both worlds to consumers in India, making it easier than ever to shop, earn, and travel, turning everyday transactions into unforgettable experiences. By linking both accounts, members enjoy exclusive Marriott Bonvoy member benefits, earn Marriott Bonvoy points when they shop on Flipkart and unlock great deals on Cleartrip and Flipkart Travel.

Cafe Calma Returns: An Elevated Chapter in Soulful, Everyday Eating

An ingredient-first approach where food is the love language

Mumbai, 2025 — Nestled atop the iconic Shalimar Hotel since 2022, cafe Calma was always more than a rooftop restaurant—it was a feeling. Founded by Yash Advani, Calma began as a heartfelt vision to transform the city’s relationship with food. A space built on conscious eating, nourishing meals, and soulful experiences. Now, with a renewed lens and evolved identity, cafe Calma reopens its doors - refreshed, reimagined, and still rooted in the same values that made it beloved.

At the heart of cafe Calma is a simple truth: good food is a good mood. From day zero, the ethos has been ingredient-driven meals that aren’t just aesthetically plated but emotionally fulfilling.The new menu stays true to Calma’s long-standing al-fresco spirit—only this time, it’s reimagined with a playful twist that’s equal parts familiar and fresh, comforting and elevated.

A NEW ERA FOR CALMA

As diners evolve, so does Calma. The space has undergone a thoughtful transformation, both in design and on the plate. The interiors have been reimagined to feel warmer, expressive, and fluid, allowing the food, ambience, and community to exist in effortless harmony.

The new menu at Calma leans into the familiar — comforting classics reimagined with a signature twist. Less experimental, more intuitive, it’s a celebration of wholesome indulgence, where nourishment meets nuance. Each dish is thoughtfully curated to evoke nostalgia while surprising the palate in subtle, satisfying ways.

From the umami-rich Miso-Glazed Mushrooms, to the Smashed Bacon Burger — layered with molten cheddar, crispy bacon, and sharp pickles for that perfect balance of golden crunch and creamy depth — and the briny punch of the Mediterranean Olive Dip served with toasted baguette, every plate is designed to soothe the soul and stir the senses.

From small plates to cocktails, the approach is holistic yet unpretentious. The cocktail programme, dubbed “Sip the Suites” takes guests on a global tasting tour—each drink a nod to world flavours, anchored in premium ingredients and local stories.

“Calma has always been my love letter to food,” says Yash Advani, founder. “We’ve grown, our guests have grown, and Calma continues to grow with them. This new chapter isn’t about changing who we are, it’s about becoming more of who we’ve always wanted to be

The new menu is more expressive, more grounded, and more in tune with how people eat today. These are dishes that come from a place of joy and experience, from travel, conversation, and from quiet pauses in between where a single bite said more than words could. The kind that made us pause, and know instinctively: “ this belongs on the menu”

At its heart, Calma has always been about more than food- it’s about slowing down, sharing something real, and leaving with a feeling that stays long after the table’s been cleared.”

WHAT’S NEW, WHAT STAYS

The beloved classics remain—like Calma’s cult-favourite flatbreads, now elevated with fresh, thoughtful pairings. Signature staples such as The Whipped Feta and the house favourite Tacos return to the menu - familiar, but dialled up in flavour and finesse. This season, the menu leans into what Calma does best: food that celebrates seasonality, encourages shareability, and always tells a story.

Chef Nitin & Chef Anand bring in a refreshing European-forward palate in a market dominated by Asian culinary experiences. Every dish balances comfort with craft - each bite designed to be both rooted yet sinfully imaginative.

WHY RESET?

The focus now is on making the Calma experience more accessible, more usable, and more rooted in community.

It’s a reset that puts people first—through thoughtful spaces, efficient operations, and food that’s elevated but never out of reach.

This isn’t just a reopening—it’s a recalibration. With a clearer understanding of its diners and a renewed commitment to authenticity, Calma is ready to grow with its community. This new chapter builds on what’s always worked: food that brings comfort, spaces that foster connection, and an experience that feels considered, not contrived, elevated yet personal in so many ways.

Cafe Calma is open now at The Shalimar Hotel rooftop, Mumbai. Come for the food. Stay for the feeling.

Nestled in the heart of South Mumbai, Cafe Calma is an urban oasis offering a fresh take on conscious dining. Launched in November 2022, grounded in Modern European cuisine and complemented by subtle Asian influences, our menu strikes a harmonious balance between approachability and sophistication - serving up nourishing bowls, hearty mains, and mindful indulgences in a serene, sun-kissed setting.. We place a strong emphasis on ingredient-centric dishes, showcasing fresh, seasonal produce sourced from local suppliers and small businesses. From chef-led pop-ups to themed brunches and workshops, Cafe Calma is more than just a café—it's a community for good food and good mood.


The Fern Hotels & Resorts Expands in Mumbai with The Fern Residency, Mira Road

Mumbai, August 2025: The Fern Hotels & Resorts, India’s leading environmentally sensitive hotel chain, is pleased to announce the opening of its latest property in Mumbai- The Fern Residency, Mira Road. Strategically located and with excellent connectivity to Mumbai’s western suburbs and commercial hubs, this 70-room hotel is designed to serve the needs of business travellers, conference delegates, leisure seekers and social gatherings alike. The company now has a total of 12 properties in Mumbai and 134 properties pan-India, operational and opening shortly.

Mr. Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, shared, “The launch of The Fern Residency, Mira Road reflects our continued focus on expanding thoughtfully across high-growth urban and suburban locations. Mira Road is emerging as a strategic hub within Mumbai’s evolving landscape, and this property is well-positioned to serve the needs of both business and leisure travellers. With well-appointed rooms, contemporary amenities, curated dining options and a commitment to eco-sensitive hospitality, this hotel reinforces our brand’s promise of delivering consistent comfort, operational excellence, and sustainable experiences.”

The hotel offers 70 spacious and elegantly furnished rooms and suites. Each accommodation is designed for comfort and functionality, featuring modern guest amenities, eco-friendly in-room features and intuitive service. Guests can explore a variety of dining experiences at Mint, the hotel’s multi-cuisine restaurant offering a wide selection of global and local dishes in a casual yet refined setting. For those looking to unwind, Flame, the hotel’s inviting beverage lounge presents a curated selection of drinks in a nostalgic atmosphere ideal for catching up or relaxing. In-room dining is available 24/7, including a thoughtfully crafted compact night menu. For business and social events, the hotel offers three versatile venues- Hazel, Olive and Senate, each spanning 2,300 sq. ft. and equipped to host up to 150 guests in various configurations, making them ideal for receptions, meetings, conferences and private gatherings.

Conveniently located, The Fern Residency, Mira Road is 22 km from Chhatrapati Shivaji International Airport, 7 km from Borivali Railway Station, 9 km from Borivali Bus Stand and 32 km from Dadar Railway Station. With seamless access to major transit points, the hotel serves as an ideal base for travellers seeking a well-connected and comfortable stay in Mumbai. Whether visiting for business or leisure, conferences or celebrations, The Fern Residency, Mira Road promises an enriching and environmentally responsible hospitality experience at the gateway to Mumbai’s western corridor.

55°NORTH Whisky Announces Launch in Uttarakhand Strengthens Presence Across North India

Uttarakhand, August 2025: After a successful run in Delhi, 55°NORTH Whisky, the flagship brand from the Three Brothers Distillery, is all set to launch in Uttarakhand, bringing its signature premium blend to a market that’s fast becoming a stronghold for quality spirits.

This move marks a strategic step in the brand’s North India rollout, tapping into Uttarakhand’s evolving consumer base, expanding tourism footprint, and thriving hospitality sector. The launch will cover key urban and tourist hubs including Dehradun, Haridwar, Rishikesh, Haldwani, and Nainital, with trade and retail activations kicking off in the first week of August 2025.

“We saw Uttarakhand as more than a potential sales destination,” said Varun Gupta, Founder, Three Brothers Distillery (55North Whisky). “It’s a market with cultural momentum; people here are increasingly intentional about how and what they consume. The bars are sharper, the hotels are investing more, and retail is catching up with the national curve. We felt this was the right time to enter, with the right product and the right teams already in place. We’ve built this brand to reflect personality and confidence. The idea was always to deliver a whisky that’s full-bodied, layered, and memorable.”

“Backed by a fully operational bonded warehouse and state-of-the-art bottling unit in Uttarakhand, 55°NORTH is poised to deliver a seamless experience for our partners and consumers. With robust backend support and a skilled local distribution network, we are committed to ensuring swift, responsive deliveries across retail and HoReCa channels,” said Paritosh Bhandari, Advisor, Three Brothers Distillery (55North Whisky)

The product itself remains unchanged, a distinctive blend of three aged Scotch malts, matured Indian malt, and fine grain spirit, but the brand roll-out has been adapted for the Uttarakhand market with region-specific point-of-sale material and experiential marketing designed around the state’s unique urban-tourist mix.

This expansion is part of a larger national plan. Following Uttarakhand, the brand is scheduled to launch in Rajasthan later this year, with a roadmap already drawn for entry into select southern and western states in 2026.

Since its launch, 55°NORTH has found resonance with whisky drinkers who look beyond generic blends. Whether poured neat, on ice, or as part of a well-made cocktail, its flavour profile, combining smoky peat, sweet malt, citrus zest, dark chocolate, and toasted oak, delivers both boldness and balance.

Consumers can expect to find 55°NORTH at premium liquor stores, modern trade chains, high-end bars, and top hospitality establishments across Uttarakhand starting this August.