Vande Bharat Mission: Authorities seek hotel rooms across the country
/India begins its biggest repatriation exercise to bring back 14,800 nationals stuck in 12 countries, the government is earmarking a range of hotel rooms across the spectrum, from one star properties to plush five-stars, for quarantining these travellers who will be landing in different cities
Hotels newly earmarked in Delhi include the Taj Palace Hotel, Shangri-La’s Eros Hotel and Le Meridien, according to people aware of the matter. Besides Taj Palace, the Indian Hotels Company Limited ..
(IHCL) has earmarked rooms in five of its hotels in Bengaluru for the exercise, including in Taj MG Road, Taj West End and the Vivanta hotel in Whitefield.
“We are glad to be able to offer support and care for our community,” said a Shangri-La spokesperson. “The hotel will accommodate some of these returning travellers as and when required. During this period, we will take all necessary precautions and strictly abide by the guidelines provided by the Ministry of Health and Family Welfare,”.
“We have got 200 rooms. The Delhi government had approached us. As per the instructions that we have received, all the guests are supposed to pay for the rooms. The government is not footing the bill. In our case it’s Rs 4,000 for a single room and Rs 4,800 for a double room, inclusive of meals plus taxes,” said Tarun Thakral, Chief Operating Officer at Le Meridien. “I think they are giving options to arriving passengers to choose from hotel categories and rates.”
The Delhi government has reportedly allocated 1,200 rooms in Delhi and National Capital Region for the purpose.
The Hotel and Restaurant Association of Western India (HRAWI) said it has been in constant touch with the authorities in Maharashtra and has arranged more than 1,500 rooms at discounted rates in Mumbai across categories
At IBIS New Delhi Aerocity, there are 200 rooms which have been committed for the repatriation exercise
Lemon Tree Hotels said it has been approached by different state authorities on room availability and quotation in locations like Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Alleppey, Kochi, Amritsar and Lucknow.
Besides IHCL, hotel chains such as Lemon Tree, Accor and Radisson Hotels have been offering quarantining services for asymptomatic people during the lockdown.
GBTA Industry Forum Series: Interview with Patrick Pacious, President & CEO, Choice Hotels
/Scott Solombrino, CEO, GBTA chats with Patrick Pacious, President and CEO of Choice Hotels as part of the GBTA Industry Forum Series. Patrick shares his experience working for a hotel company where 100% hotels are franchised, the challenges facing small business owners, their advocacy efforts and the government funding which has been introduced to support these businesses.
For more detail please visit on below link:
https://www.youtube.com/watch?v=f-9h2PV-CaI#action=share
How UK hotels are preparing for the holiday season from hell
/Across the country, hotels that were shuttered at the start of the coronavirus pandemic have become eerie, empty shells. Front desks are devoid of receptionists ready to check-in guests, rooms are collecting dust. And with the summer season on the horizon, life for UK hoteliers is about to get much harder
The majority of Britons who had planned a domestic holiday in the UK this year believe that it is unlikely to go ahead, according to domestic tourism research from VisitBritain. "Those domestic summer holidays lost are not likely to be replaced with only a minority who have cancelled holidays looking to replace them," says Patricia Yates, chief executive of VisitBritain.
If lockdown doesn't lift by this summer, it would be a huge financial blow to many of the 13,000 hotels and over 35,000 B&Bs and guest houses in the UK, which make around 30 per cent of their annual revenue during the summer months. Chris Tate, partner at audit, tax and consulting firm RSM, says hotels that host corporate events skew the market's revenue figures because they are busiest from October through November — hiding just how dire the summer drop-off can be for the rest of the market
ITC Hotels launches ‘WeAssure’
/ITC Hotels has launched the ‘WeAssure’ initiative under which the chain has partnered with National Accreditation Board for Hospitals & Healthcare Providers (NABH) and DNV GL Business Assurance to ensure 'clinical' levels of hygiene and safety for its hotels.
The company said these assurance certifications will stand testimony to the ' rigorous' hygiene protocol being put in place to ensure the safety of guests and associates at ITC Hotels across India.
Nakul Anand, executive director at ITC said WeAssure is a unique programme designed in collaboration with medical professionals and disinfection experts to further enhance the existing hygiene and cleaning protocols.
ITC Hotels said the accreditation by National Accreditation Board for Hospitals & Healthcare Providers (NABH) will enhance existing procedures and controls in the area of sanitation, hygiene, safety and infection control thereby conforming to hospital level hygiene standards
ITC said ‘WeAssure’ will address all facets of hotel operations from revised protocols for back of the house activity at the receiving store, back offices, laundry to the public areas with heightened sanitization measures for guest luggage and elevators to room service.
Lorraine Sinclair Appointed Executive Chef At Pan Pacific London, United Kingdom
/Pan Pacific London announced the appointment of Lorraine Sinclair as Executive Chef. Located in London's new landmark tower, One Bishopsgate Plaza, this multi-award-winning chef returns to her home country, following years honing her craft at Sheraton Saigon Hotel & Towers, where she was Director of Culinary Operations for four years.
On joining the hotel, Lorraine will be responsible for the entire food and chef operations. Widely recognised as one of the top female chefs in the world, She will lead the hotel brigade and will be putting her own stamp on restaurants and menus.
Her nearly thirty years' experience in top kitchens in Europe, Asia and the Middle East, has seen Lorraine hold eight Executive Chef positions. She was selected as the first female Executive Chef in a number of different locations including Bahrain, Istanbul and Hong Kong, and most recently in Dubai, in her position at the Fairmont Hotel.
While in Hong Kong, two restaurants under Sinclair's direction were awarded Michelin Stars. She was nominated as a "Les Toques Blanches" Board Member and has published a charity cookbook. This is in addition to her receiving multiple accolades including the BBC Good Food award, Time Out's Best Steak House and being placed third in Best Restaurants in 2013 by Esquire.
Responsible Tourism Is Key To Driving Travel Industry Recovery In A Post-Lockdown World
/The travel industry has been impacted by environmental disasters including the droughts in Cape Town and the bushfires in Australia, which have awakened our business and personal consciousness. The industry has arguably been late to sustainability and we are now at our own ground zero. This is a unique moment in time to take a pause, right the wrongs, and move away from viewing responsible travel as a 'nice to do'. There should be no such thing as 'sustainable tourism', simply 'tourism' where acting ethically and responsibly sits in the DNA of every travel brand.
Destinations need to move away from acting as marketing organisations and focus on being responsible management companies with an environmental and social emphasis which in turn will help reap long-term economic benefits
Health and safety will also be embedded into travellers' decisions. This means that destinations will need to work closely with the health ministries, banks, investors, insurance companies and the private sector to achieve this moving forward in a well-coordinated, informed and transparent way. Carbon offsetting also needs to be looked at more closely by all travel brands to ensure their schemes are ethically driven.
It's important, now more than ever, that brands and destinations prioritise responsible travel as the cornerstone of all recovery plans. Amid Covid-19, we can't lose sight of the Paris Agreement, out of this tragedy will come innovation and greater responsibility that the travel industry must act on.
#BestWestern Country Woods, Ambala has adopted a migrated workers colony which is home to 50 people
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https://www.linkedin.com/posts/shailendra-kapur-91639a23_becausewecare-bestwestern-becausewecare-activity-6664396870900682752-1UIE
Here is the SOP for hotels for passengers arriving via special flights
/A large number of Indians stranded abroad are set to arrive in India with effect from May 7. This will need an equally large number of hotels and lodges to house these people.
As a result, the ministry of health & family welfare has issued guidelines for facilities such as hotels, service apartments, lodges which will serve as isolation and quarantine facilities for the arriving Indians.
As per the guidelines, the state or union territory government which wants to use the hotels, lodges, service apartments in its territory for such facilities has to ensure the following:
1. The quarantine and isolation facility will not co-exist and the facility owner will have a choice to dedicate the facility for either of the two.
2. These facilities will offer single room on a paid basis to contacts/cases with attached washrooms.
3. The tariff for the accommodation and services shall be fixed by the facility in consultation with the state government and widely publicised.
4. The facility dedicated for isolation will follow the norms established for COVID Care Centre as available at -
https://www.mohfw.gov.in/pdf/FinalGuidanceonMangaementofCovidcasesversion2.pdf
5. The cases shall only be kept in an isolation facility if the cases are clinically assessed to be pre-symptomatic or very mild.
6. Such facility that opts for isolation will have separate earmarked areas for keeping suspect cases and confirmed cases and will ensure no intermingling of these two categories.
7. The contact/patient opting for such quarantine/isolation facility will give an undertaking as is available at -
https://www.mohfw.gov.in/pdf/GuidelinesforHomeIsolationofverymildpresymptomaticCOVID19cases.pdf
The owner of such hotels or lodges which will serve as a quarantine/isolation facility is required to make additional arrangements such as:
a. They shall ensure in-house availability of a trained doctor and a nurse on a 24X7 basis.
b. The doctor will monitor the contacts/cases in quarantine/isolation facilities once a day on basic parameters of temperature, pulse, blood pressure, respiratory rate and pulse oxymetry and keep a record of the same.
c. The doctor engaged by the facility will inform the District Surveillance Officer regarding the list of cases/contacts admitted to such facility and their health status.
d. The facility should network with an approved laboratory for testing samples as per ICMR guidelines.
e. The quarantined/isolated persons should not be allowed to meet visitors. They can talk on the phone.
f. The facility will provide Wi-Fi facility and ensure that the arriving passenger downloads the Aarogya Setu App on mobile and it should remain active at all
times through Bluetooth and location service.
g. The facility should train its staff to call 108 free Ambulance service or any other Ambulance as per requirement.
h. The linens, towels and rooms should be disinfected and the facility will follow infection prevention control practices as per guidelines available at https://www.mohfw.gov.in/pdf//National%20Guidelines%20for%20IPC%20in%20HCF%20-%20final%281%29.pdf
i. The in-house catering should only provide room services for freshly cooked food duly following physical distancing and environmental sanitation.
9. The facility owner will give the undertaking to follow the above SOP and to have adequate manpower including the above-mentioned health workers as per the prescribed protocol.
10. The facility should ensure that the clear instructions for the contacts/cases are provided at the time of check-in as per MoHFW guidelines available at https://www.mohfw.gov.in/pdf/Guidelinesforhomequarantine.pdf and
https://www.mohfw.gov.in/pdf/GuidelinesforHomeIsolationofverymildpresymptomaticCOVID19cases.pdf
11. The discharge of the contacts/cases from the facility will be in accordance with the discharge policy.
source - https://www.cnbctv18.com/healthcare/wi-fi-aarogya-setu-here-is-the-sop-for-hotels-for-passengers-arriving-via-special-flights-5870661.htm
International Tourist Numbers Could Fall 60-80% in 2020
/The COVID-19 pandemic has caused a 22% fall in international tourist arrivals during the first quarter of 2020, the latest data from the World Tourism Organization (UNWTO) shows. According to the United Nations specialized agency, the crisis could lead to an annual decline of between 60% and 80% when compared with 2019 figures. This places millions of livelihoods at risk and threatens to roll back progress made in advancing the Sustainable Development Goals (SDGs).
Tourism has been hit hard, with millions of jobs at risk in one of the most labour-intensive sectors of the economy
Available data reported by destinations point to a 22% decline in arrivals in the first three months of the year, according to the latest UNWTO World Tourism Barometer. Arrivals in March dropped sharply by 57% following the start of a lockdown in many countries, as well as the widespread introduction of travel restrictions and the closure of airports and national borders. This translates into a loss of 67 million international arrivals and about US$80 billion in receipts (exports from tourism).
Although Asia and the Pacific shows the highest impact in relative and absolute terms (-33 million arrivals), the impact in Europe, though lower in percentage, is quite high in volume (-22 million).
Prospects for the year have been downgraded several times since the outbreak and uncertainty continues to dominate. Current scenarios point to possible declines in arrivals of 58% to 78% for the year. These depend on the speed of containment and the duration of travel restrictions and shutdown of borders. The following scenarios for 2020 are based on three possible dates for the gradual opening up of international borders.
Scenario 1 (-58%) based on the gradual opening of international borders and easing of travel restrictions in early July
Scenario 2 (-70%) based on the gradual opening of international borders and easing of travel restrictions in early September
Scenario 3 (-78%) based on the gradual opening of international borders and easing of travel restrictions only in early December.
Under these scenarios, the impact of the loss of demand in international travel could translate into:
Loss of 850 million to 1.1 billion international tourists
Loss of US$910 billion to US$1.2 trillion in export revenues from tourism
100 to 120 million direct tourism jobs at risk
This is by far the worst crisis that international tourism has faced since records began (1950). The impact will be felt to varying degrees in the different global regions and at overlapping times, with Asia and the Pacific expected to rebound first.
Experts see recovery in 2021
Domestic demand is expected to recover faster than international demand according to the UNWTO Panel of Experts survey. The majority expects to see signs of recovery by the final quarter of 2020 but mostly in 2021. Based on previous crises, leisure travel is expected to recover quicker, particularly travel for visiting friends and relatives, than business travel.
International tourist arrivals, 2019 and Q1 2020 (% change)
International Tourism 2020 Scenarios
International tourist arrivals in 2020: three scenarios (YoY monthly change, %)
When do you expect tourism demand in your destination will start to recover?
Samira Clarke Appointed Director of Sales At Residence Inn by Marriott Long Island Garden City - NY, USA
/Clarke brings her nearly 15 years of experience in the New York hotel industry, including most recently at OTO Development's AC Hotel New York Times Square, to the new Residence Inn as the director of sales.
Prior to her time with OTO Development's properties, Clarke built tremendous experience in the New York hotel industry with stints at the Courtyard Times Square West, Allegria Hotel, Hilton Garden Inn Times Square Central, among others.
She has served in a variety of roles, including front office coordinator, sales manager, and catering sales manager.
Contactless Check-In/Check-Out and Keyless Room Entry Now Available to Hotels Via the Fuel Mobile App
/Fuel, a leading provider of guest-facing hotel software solutions and digital marketing services for the global hospitality industry, has expanded the digital-key functionality of its industry-leading mobile application for independent and boutique hotels.
Enabled through a successful integration with ASSA ABLOY™, the world's largest provider of hotel locking systems, the newly incorporated technology allows hotel properties with the Fuel Contactless Mobile App and ASSA ABLOY™ locking systems to let guests access their assigned guestrooms using their mobile phone as a digital key. With this feature enabled, guests can check in remotely, bypass the front desk, and go directly to their rooms upon arrival at a hotel property.
The app can be customized with the hotel's color palette and logo, and it provides additional digital-concierge features such as Itenerary, Weather, Maps, Local Information and Special Offers.
The full feature set of the Fuel Contactless Mobile App is enabled by its ability to communicate with the hotel's Property Management System. Fuel has integrations with most of the hotel industry's leading PMS software providers, including Oracle Hospitality, SMS, Maestro, IQware, Megasys and Resort Data Processing.
"We have been developing and perfecting our Contactless Mobile App for over three years," said Stuart Butler, chief operating officer of Fuel.
Starting at $250 per month, the Fuel Contactless Mobile App & Digital Key is the most feature-rich and cost-effective custom mobile app for independent hotels.
A Message from Brian Chesky, Co-Founder and CEO of Airbnb, Inc.
/Airbnb Co-Founder and CEO Brian Chesky sent the following note to Airbnb employees.This is my seventh time talking to you from my house. Each time we've talked, I've shared good news and bad news, but today I have to share some very sad news.
When you've asked me about layoffs, I've said that nothing is off the table. I must confirm that we are reducing the size of the Airbnb workforce. For a company like us whose mission is centered around belonging, this is incredibly difficult to confront, and it will be even harder for those who have to leave Airbnb. I am going to share as many details as I can on how I arrived at this decision, what we are doing for those leaving, and what will happen next.
Airbnb's business has been hit hard, with revenue this year forecasted to be less than half of what we earned in 2019. In response, we raised $2 billion in capital and dramatically cut costs that touched nearly every corner of Airbnb.
While these actions were necessary, it became clear that we would have to go further when we faced two hard truths
We don't know exactly when travel will return.
When travel does return, it will look different.
Out of our 7,500 Airbnb employees, nearly 1,900 teammates will have to leave Airbnb, comprising around 25% of our company. Since we cannot afford to do everything that we used to, these cuts had to be mapped to a more focused business
How we approached reductions
It was important that we had a clear set of principles, guided by our core values, for how we would approach reductions in our workforce. These were our guiding principles:
Map all reductions to our future business strategy and the capabilities we will need.
Do as much as we can for those who are impacted.
Be unwavering in our commitment to diversity.
Optimize for 1:1 communication for those impacted.
Wait to communicate any decisions until all details are landed — transparency of only partial information can make matters worse.
Process for making reductions
Our process started with creating a more focused business strategy built on a sustainable cost model. We assessed how each team mapped to our new strategy, and we determined the size and shape of each team going forward. We then did a comprehensive review of every team member and made decisions based on critical skills, and how well those skills matched our future business needs.
The result is that we will have to part with teammates that we love and value. We have great people leaving Airbnb, and other companies will be lucky to have them.
Severance
Employees in the US will receive 14 weeks of base pay, plus one additional week for every year at Airbnb. Tenure will be rounded to the nearest year. For example, if someone has been at Airbnb for 3 years and 7 months, they will get an additional 4 weeks of salary, or 18 weeks of total pay. Outside the US, all employees will receive at least 14 weeks of pay, plus tenure increases consistent with their country-specific practices.
Equity
We are dropping the one-year cliff on equity for everyone we've hired in the past year so that everyone departing, regardless of how long they have been here, is a shareholder. Additionally, everyone leaving is eligible for the May 25 vesting date.
Healthcare
In the midst of a global health crisis of unknown duration, we want to limit the burden of healthcare costs. In the US, we will cover 12 months of health insurance through COBRA. In all other countries, we will cover health insurance costs through the end of 2020. This is because we're either legally unable to continue coverage, or our current plans will not allow for an extension. We will also provide four months of mental health support through KonTerra.
Our goal is to connect our teammates leaving Airbnb with new job opportunities. Here are five ways we can help:
Alumni Talent Directory — We will be launching a public-facing website to help teammates leaving find new jobs. Departing employees can opt-in to have profiles, resumes, and work samples accessible to potential employers.
Alumni Placement Team — For the remainder of 2020, a significant portion of Airbnb Recruiting will become an Alumni Placement Team. Recruiters that are staying with Airbnb will provide support to departing employees to help them find their next job.
RiseSmart — We are offering four months of career services through RiseSmart, a company that specializes in career transition and job placement services.
Employee Offered Alumni Support — We are encouraging all remaining employees to opt-in to a program to assist departing teammates find their next role.
Laptops — A computer is an important tool to find new work, so we are allowing everyone leaving to keep their Apple laptops.
Marriott International Ranks #1 On DiversityInc Top 50 List
/Marriott International, Inc. was recognized as the #1 company for diversity across industries on the 2020 DiversityInc Top 50 Companies for Diversity list. The ranking also makes Marriott the highest-ranking hospitality company on the list for more than ten years and the only one to have achieved the top ranking.
Marriott's success in the diversity and inclusion space is based on a 360-degree cultural approach encompassing results-oriented metrics and initiatives supporting associates, customers, suppliers and owners. This approach had led to signature accomplishments such as collaborating with leading human rights nonprofits on human trafficking prevention training and leveraging TakeCare, its award-winning employee wellbeing program, to advance the practice of diversity and inclusion in the modern workplace.
The company has been recognized for its talent development programs with a long list of notable and lifetime achievement awards, including - Working Mother 100 Best Companies Quarter Century and Hall of Fame, Black Enterprise Best Companies for Diversity, a repeat LATINA Style Company of the Year, Asia Society Best Companies for Asian Pacific Americans, National Association for Female Executives (NAFE) Top Companies for Executive Women Hall of Fame
Time for the Hotel Industry to “Remove the Box”
/The hotel industry is one of the worst-hit industries during this crisis. A lot of studies have been conducted to help us understand the impact on the economy and our organization's bottom-line. Industry experts, through their various associations, have predicted that the average hotel occupancy in Malaysia for the year will stand at around 25% or less.
According to a recent study by Malaysia Association of Hotels (MAH), the industry is looking at a potential loss of RM6.3b in rooms revenue alone. Assuming rooms revenue accounts for 60% of the total hotel revenue, with F&B and other income accounting for the remaining 40%, the industry is facing a RM10.5b in potential losses.
MAH represents about 1,000 hotels out of the 4,880 hotels registered with the Ministry of Tourism Arts & Culture (MOTAC). However, these 1,000 hotels with 164,000 rooms represent 56% of total rooms inventory available throughout Malaysia.
The number of hotels closing for business is increasing by the day, indicating not only loss of business, but also loss of jobs. The current estimate is that 1 million travel industry personnel (including hotel, airline, cruise and travel agents) will lose their jobs by the end of this year.
While we take stock and moan how the hotel industry's poor prospects, let us focus our attention on what we can, and should, do moving forward.
According to a study by the University of Singapore Technology and Design, China is expected to be the first to get back to normalcy while Malaysia's magic date is predicted to be July 6. Whether we like it or not, we should look at China as one of our main feeder markets, besides the domestic market of course. Consider appointing representatives or affiliates based in key cities in China to work with online platforms and mainstream travel agents there and start re-promoting Malaysia as a destination. Hoteliers need to actively prepare for this, and as soon as China reopens its doors, hotels must already be "Chinese friendly" at all service touch points
A financial reprojection is necessary to understand your hotel's new breakeven point. We often hear that the breakeven point (BEP) in an operating hotel is at 40% occupancy levels
At least for the short to mid-term, hotels will be looking at domestic travellers as a main source of customers. This will indeed be the fastest strategy to regain some occupancy. Malaysians still love the "Cuti-Cuti Malaysia" short getaways
Hotels may in the near future need to be certified "Social Distance Compliant" by authorities after they have practised and passed SOPs set by authorities. This is going to be very similar to the HALAL certification we see displayed on public areas. This could be something we will all be used to in the near future.
STR: Florida, Texas Lead Weekend Hotel Occupancy Gains
/Led by Florida and Texas, 13 STR-defined submarkets showed greater than 10-point weekend vs. weekday occupancy gains for the week ending 2 May, according to data from STR.
"The first 'real weekend' with eased COVID-19 restrictions showed an obvious jump in hotel demand, especially in popular, warm-weather leisure spots," said Jan Freitag, STR's senior VP of lodging insights. "Whether or not this becomes a trend remains to be seen, but the fact that there were people instantly willing to head out for leisure activity and stay in hotels is a positive sign for the industry. We have maintained throughout this pandemic that the leisure segment would be the first to return, it is just a matter of when."
"Hotel companies, together with the AHLA, are showing commitment to cleanliness and providing guests with a safe environment within their properties. At the same time, health experts have expressed concerns that increased leisure activity in public spaces could contribute to a potential second wave of COVID-19, which would obviously present added risk for the industry."
Customers shot 2 McDonald's employees after being told to leave due to coronavirus restrictions
/Two customers shot two McDonald's employees in Oklahoma City after they were told to leave the store's dining area The suspects got angry and took out a gun when they were asked to leave due to coronavirus restrictions that were in place
Two workers were shot and a third was injured, Henderson said, during "the melee that ensued." Police told CNN affiliate KOCO that one of the victims was shot in the leg while the other was shot in the shoulder. Both injuries are considered non life-threatening, the affiliate reported .Police at the scene also said a female employee sustained lacerations to her head, KOCO reported.
The incident is one of a multitude of protests from residents across the country responding to restrictions in place to combat the virus. In Michigan, a Family Dollar store security guard was shot after telling a customer to wear a face mask -- a mandate in place by the state for all retail stores.
Also in Michigan, a man wiped his nose on a Dollar Tree worker's shirt after the employee told him he needed to wear a mask.In southern California, a customer wore what appeared to be a Ku Klux Klan hood during a trip to the grocery store -- and repeatedly ignored staff requests to remove it.
The Amsterdam Restaurant Using Individual Greenhouses For Social Distancing
/Mediamatic ETEN, part of a larger arts and entrepreneurship center focusing on sustainability, is a vegan restaurant located on the Dijksgracht in the Oosterdok neighborhood of Amsterdam. From May 21, the restaurant will begin taking in guests, only this time they will be seated inside Serres Séparées ('separated greenhouses'), enclosed glass structures each equipped with a table for two or three diners.
“This was one of the most feasible ideas from a large list of ideas we had when brainstorming,” Mediamatic's founding partner Willem Velthoven said .Initially, no more than three guests will be allowed to dine inside each greenhouse, even though there is the capacity for more.
"We have other, bigger greenhouses, but using them depends on how everything ends up going. Bigger groups could [come] now but then they should be families. For now, bigger groups are being discouraged because, from our experience, they are just louder and then you get the excited behavior causing spittle to fly and so on, and that's the kind of behavior that would make the virus spread faster," Velthoven said.
6 Tactics We Can Learn from Hotels in Sweden Who Remain Open During COVID-19
/In today's challenging environment, many hotels in Sweden have turned to their direct booking channel and communication strategy, seeking to increase online conversions with guests, and putting themselves in an advantageous position for recovery. Here are six strategies Swedish hotels are employing now that could help inspire your marketing plan of attack as mobility starts to recover in your markets.
1. Providing peace of mind
The first step to capturing online bookings should be to reassure visitors, and doing so boils down to the two words: communication and flexibility
Making sure your online visitors know that you have implemented a worry-free booking policy can inspire trust and increase the probability of them moving forward with a booking. Ligula Hotels were quick to take action by grabbing the attention of users arriving on their website using a Layer to display such a message, guaranteeing customers a safe booking thanks to their flexible cancellation and rebooking policies.
2. Promoting staycations to attract local travelers today
Creating a package for guests to feel pampered, the hotel offers the perfect staycation for those who need a break from everything going on at home. By using targeting options within The Hotels Network tool, the Layer message on the homepage is only displayed to visitors within Stockholm, enabling the hotel to show a personalized message to appeal to their local market.
3. Encouraging guests to book longer stays
Hotel Kungstradgarden launched a series of Smart Notes within their booking engine targeting visitors booking for 2 nights. The messages highlight the benefits of staying an extra one or two nights exclusively to those visitors, giving them motive to extend their booking. By using targeted messaging, hotels in Sweden are nudging guests that are already likely to convert to increase their booking value.
4. Driving immediate revenue through gift vouchers
Making hotel vouchers available to visitors is a clever way to generate immediate revenue while current demand remains low. Using our Hotel Voucher tool, Hotel Kungstradgarden launched a Layer with an integrated voucher feature, encouraging guests to purchase a gift card today. Aiming to attract potential guests who are thinking about traveling after restrictions have loosened, promoting your hotel vouchers will enable you to capture extra revenue while providing visitors with the incentive to stay with you in the future.
5. Leveraging technology to make smart pricing decisions
One tactic is to leverage AI technology, such as The Hotels Network machine learning product Oraculo, so you can segment your hotel website traffic in real time based on purchase intent, ranging from low-intent users (those who are unlikely to convert) to high-intent users (those who are most likely to convert).
The technology enables you to automatically personalise the website experience for each visitor with the strongest and most relevant messaging and offer. This means that you can decide to only show offers to users who really need an extra incentive to make a booking, generating savings in promotional costs. Conversely, instead of offering discounts to high-intent users who are likely to make a booking anyway, you can communicate upselling messages such as promoting a higher room category or longer stay to boost average booking value.
6. Building a strong community of followers
In Sweden, hotel website booking conversion rates have taken a hit these past weeks, albeit slightly less than in other markets. With increased uncertainty in the minds of visitors, many are not ready to confirm a reservation today, but hotels are finding other ways to generate engagement with their website visitors. The above example shows how Hotel C Stockholm is taking advantage of The Hotel Network's subscription feature to launch an integrated Layer to capture emails and grow their base of newsletter subscribers. Given the current situation, it makes sense to collect opt-in subscribers to be able to keep visitors updated by email about any developments at your hotel or exclusive offers. By continuing to nurture followers in this way, moving forward you can hopefully convert more website visitors into loyal brand advocates.
