Fuel, a leading provider of guest-facing hotel software solutions and digital marketing services for the global hospitality industry, has expanded the digital-key functionality of its industry-leading mobile application for independent and boutique hotels.

Enabled through a successful integration with ASSA ABLOY™, the world's largest provider of hotel locking systems, the newly incorporated technology allows hotel properties with the Fuel Contactless Mobile App and ASSA ABLOY™ locking systems to let guests access their assigned guestrooms using their mobile phone as a digital key. With this feature enabled, guests can check in remotely, bypass the front desk, and go directly to their rooms upon arrival at a hotel property.

The app can be customized with the hotel's color palette and logo, and it provides additional digital-concierge features such as Itenerary, Weather, Maps, Local Information and Special Offers.

The full feature set of the Fuel Contactless Mobile App is enabled by its ability to communicate with the hotel's Property Management System. Fuel has integrations with most of the hotel industry's leading PMS software providers, including Oracle Hospitality, SMS, Maestro, IQware, Megasys and Resort Data Processing.

"We have been developing and perfecting our Contactless Mobile App for over three years," said Stuart Butler, chief operating officer of Fuel.

Starting at $250 per month, the Fuel Contactless Mobile App & Digital Key is the most feature-rich and cost-effective custom mobile app for independent hotels.

Louvre Hotels Group's midscale brand has just designed a new calligraphic-style logo that expresses both the human and functional aspects of the brand with 73 hotels in its portfolio, is mainly present in city centers and business districts.

In redesigning its new graphic identity, the brand decided to emphasize the human aspect with rounded shapes and a calligraphy-style

The use of a wide range of colors was also intended to illustrate the long list of possibilities that exist with Tulip Inn.

The new logo is currently being tested at the Tulip Inn Olympia in Addis Ababa, Ethiopia and will be rolled out on all communication materials and design elements of the hotel

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